Analysis of Brand Credibility to Brand Reputation in Indomie Case Study
Abstract
This study aims to analyze the relationship between brand credibility and brand reputation in the Indomie case study. The research method chosen by the author is a type of quantitative research. The sampling technique uses purposive sampling. A total of 130 respondents were involved in this study. The respondents were men and with an age range of 17-57 years and domiciled in Greater Jakarta and consumers of Indomie products. The data source uses primary data by distributing questionnaires through the intermediary of Google Forms. Closed questions were used in this study. The data analysis technique uses Partial Least Square using the SmartPLS tool version 4.1.0.0. The first hypothesis suggests that brand credibility has a positive effect on brand reputation. The management implications of this research include the need for the Indomie brand to be able to respond to customers promptly. The answer manifests itself in product concerns addressed and in innovations produced by firms that keep up with consumer preferences. It will give brand owners excellent reputation to be eaten for a long time if they respond to the current response. In order to prevent customers from considering trying other products because well-known brands consistently cater to their needs.
References
Adeosun, K. P., Greene, M., & Oosterveer, P. (2022). Informal ready-to-eat food vending: a social practice perspective on urban food provisioning in Nigeria. Food Security,14(3), 763-780.
Adewole, O. (2024). Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions. International Journal of Corporate Social Responsibility, 9(1), 1.
Adirasasty, A., & Hubbansyah, A. K. (2024). Pengaruh Social Media Marketing Terhadap Loyalitas Konsumen Tiktok Shop Melalui Brand Image Pada Generasi Z. Gudang Jurnal Multidisiplin Ilmu, 2(7), 138-142.
Agu, E. E., Iyelolu, T. V., Idemudia, C., & Ijomah, T. I. (2024). Exploring the relationship between sustainable business practices and increased brand loyalty. International Journal of Management & Entrepreneurship Research, 6(8), 2463-2475.
Ahmadi, A., & Ataei, A. (2024). Emotional attachment: a bridge between brand reputation and brand advocacy. Asia-Pacific Journal of Business Administration, 16(1), 1-20.
Alfian, R., Nugroho, W. F., & Yuliana, L. (2024). Analysis of Brand Awareness, Brand Loyalty and Brand Reputation on Purchase Decisions. Jurnal Bisnis Dan Manajemen, 11(1), Article 1. https://doi.org/10.26905/jbm.v11i1.12636
Baalbaki, J., & Zizka, L. (2024). Egyptian crises and destination brand image: the resurrection of the mummy. Current Issues in Tourism, 27(6), 887-905.
Banjarnahor, S., Hardini, S. Y. P. K., & Gandhy, A. (2024, February). The effect of positioning and product differentiation on consumer loyalty of Indomie instant noodles. In Proceeding International Seminar of Science and Technology (Vol. 3, pp. 187-201).
Cha, S. S., & Wang, X. W. (2020). A Cross-National Study on Selection Attributes of Instant Noodle between China and Korea. Journal of Food Products Marketing, 26(1), 1-16.
Chou, S., Chen, C. W., & Shen, Z. L. (2024). Examining the impact of pharmacist professionalism and celebrity endorsers on dietary supplement purchase intention: the moderating role of product knowledge. International Journal of Pharmaceutical and Healthcare Marketing.
Colasante, A., & D'Adamo, I. (2021). The circular economy and bioeconomy in the fashion sector: Emergence of a “sustainability biasâ€.Journal of Cleaner Production,329, 129774.
de Morais Sato, P., Lourenço, B. H., do Manco Machado, R., Cardoso, M. A., & Scagliusi, F. B. (2021). Food classifications by Brazilian Amazon Mothers: interactions with eating practices. Journal of Nutrition Education and Behavior, 53(10), 880-885.
Fauzan, R., Priantono, T. D., & Yuliana, L. (2023). Pengaruh Brand Familiarity Dan Perceived Quality Terhadap Brand Credibility. Jurnal Cahaya Mandalika ISSN 2721-4796 (online), 4(2), 844-855.
Ghazali, E., Mutum, D. S., & Lun, N. K. (2024). Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectationâ€confirmation model. Journal of Consumer Behaviour, 23(2), 655-675.
Guerola-Navarro, V., Gil-Gomez, H., Oltra-Badenes, R., & Soto-Acosta, P. (2024). Customer relationship management and its impact on entrepreneurial marketing: A literature review. International Entrepreneurship and Management Journal, 20(2), 507-547.
Hamdani, R., & Yuliana, L. (2024). The Impact of Brand Credibility on The Brand Reputation of Teh Botol Sosro Brand. Journal of Applied Business Administration, 8(1), 110-117.
Hien, N. N., Long, N. T., Ghi, T. N., & Ngan, N. T. T. (2024). Country-of-brand, corporate social responsibility and customer responds: Moderating role of country-of-manufacture and corporate reputation. Global Business Review, 09721509231221983.
Jakmin. (2023, September 21). Jakpat Chart Top 7 Merek Mi Instan. Jakpat Responden Info. https://jakpat.net/info/jakpat-chart-top-7-merek-mi-instan/
Kim, S., & Rim, H. (2024). The role of public skepticism and distrust in the process of CSR communication. International Journal of Business Communication, 61(2), 198-218.
Lee, L., & Hur, W. M. (2024). How does corporate hypocrisy undermine corporate reputation? The roles of corporate trust, affective commitment and CSR perception. Journal of Product & Brand Management.
Lepistö, K., Saunila, M., & Ukko, J. (2024). Enhancing customer satisfaction, personnel satisfaction and company reputation with total quality management: combining traditional and new views. Benchmarking: An International Journal, 31(1), 75-97.
Liu, P., Tse, E. C. Y., & He, Z. (2024). Influence of customer satisfaction, trust, and brand awareness in health-related corporate social responsibility aspects of customers revisit intention: a comparison between US and China. Journal of Quality Assurance in Hospitality & Tourism, 25(4), 700-726.
Macheka, T., Quaye, E. S., & Ligaraba, N. (2024). The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentions. Young Consumers, 25(4), 462-482.
Mansouri, H., Rasaee Rad, A., Tsiotsou, R. H., & Md Husin, M. (2024). Measuring the patronage intentions among football fans: the role of corporate social responsibility, brand credibility and brand equity. International Journal of Sports Marketing and Sponsorship.
Marianti, S., Dharma, T. A., & Yuliana, L. (2023). Pengaruh Brand Familiarity Terhadap Brand Credibility. Jurnal Bina Bangsa Ekonomika, 16(2), 529-537.
Montecchi, M., Plangger, K., West, D., & de Ruyter, K. (2024). Perceived brand transparency: A conceptualization and measurement scale. Psychology & Marketing.
Mustikasari, M., Rusfianti, S., & Yuliana, L. (2022). Pengaruh Brand Signature Dan Brand Familiarity Terhadap Brand Attitude. Jurnal Ilmu Manajemen, 41-50.
Nasir, M., Rajkumari, Y., & Adil, M. (2024). After-sales service and brand reputation: a case of kitchen appliance industry. International Journal of Quality and Service Sciences, 16(3), 413-431.
Ningsih, T. R. W. S., Mulyati, A., & Yuliana, L. (2023). Analisa Dampak Promosi Below The Line Terhadap Keputusan Pembelian Sektor Elektrikal. Jurnal Bina Bangsa Ekonomika, 16(2), 547-556.
Nofiana, A., Prassetya, A., Teguh, H., Zuhro, D., & Sutini, S. (2024). Dampak Citra Merek, Iklan, dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Produk Kopi Kapal Api di Surabaya. Jurnal Mahasiswa Manajemen dan Akuntansi, 3(1), 168-190.
Ozuem, W., Willis, M., Howell, K., Ranfagni, S., & Rovai, S. (2024). Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory. Internet Research, 34(3), 784-809.
Ramadhani, S., & Yuliana, L. (2023). Pengaruh Persepsi Konsumen Terhadap Minat Beli Mobil Listrik Mercedes-Benz EQS. Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS), 4(1), 35-44.
Ran, L., Wang, K., Sun, J., & Qu, Y. (2024). Can digital technology remove impediments in the dual circulation?—An enterprise cycle efficiency perspective. Managerial and Decision Economics, 45(3), 1594-1610.
Rasoolimanesh, S. M., Tan, P. L., Nejati, M., & Shafaei, A. (2024). Corporate social responsibility and brand loyalty in private higher education: mediation assessment of brand reputation and trust. Journal of Marketing for Higher Education, 34(1), 156-177.
Saksono, A. S., & Yuliana, L. (2024). An analysis of the Bango Soy Sauce Brand's Reputation and Performance. Jurnal Ekonomi, 13(01), 2093-2103.
Saputri, K. D., Safriyanti, F., & Yuliana, L. (2024). The impact of brand familiarity on brand credibility and perceived quality of brands Marhen. J: an empirical analysis. Jurnal Ekonomi, 13(01), 1884-1892.
Saputri, R. Z., Putra, M. F. R., & Yuliana, L. (2024). Analysis of Brand Credibility and Brand Reputation on Brand Performance. Jurnal Ekonomi, 13(01), 2311-2320.
Shi, F., Gu, Q., & Zhou, T. (2024). Understanding brand reputation: A case study of Chinese wineries. International Journal of Contemporary Hospitality Management.
Simbolon, H., Pratama, R. R., & Yuliana, L. (2024). The Influence of Brand Signature and Brand Reputation on Brand Performance. Journal of Applied Business Administration, 8(2), Article 2. https://doi.org/10.30871/jaba.v8i2.8652
Slamet, F. A., & Yuliana, L. (2024). The Impact of Brand Hate and Negative E-WOM on Non Purchase Intention (Case Study on American Food). Journal of Applied Business Administration, 8(2), Article 2. https://doi.org/10.30871/jaba.v8i2.7721
Susanti, V., Hidayah, A., & Zamakhsyari, L. (2024). The Influence of Product Quality, Brand Image and Digital Marketing on Purchasing Decision for Indomie Products in Banjarnegara. East Asian Journal of Multidisciplinary Research, 3(9).
Taufani, M. R. I. (2023, September 9). Perang Indomie Vs Mie Gaga Viral, Nilai Pasar Lenyap Rp 6,7 T. CNBC Indonesia. https://www.cnbcindonesia.com/research/20230909134532-128-470966/perang-indomie-vs-mie-gaga-viral-nilai-pasar-lenyap-rp-67-t
Utoyo, G. N. P. M., Mustofa, K. A., & Yuliana, L. (2023). KUALITAS PELAYANAN DIFABIS COFFE & TEA TERHADAP KEPUASAN PELANGGAN. Jurnal Cahaya Mandalika ISSN 2721-4796 (online), 4(2), 834-843.
Wang, Q., & Wang, L. (2020). Renewable energy consumption and economic growth in OECD countries: A nonlinear panel data analysis. Energy ,207, 118200
Wati, P., Aditiaga, Z., & Yuliana, L. (2024). Implementation of social media marketing in the florist business. Jurnal Ekonomi, 13(01), 1915-1924.
Yang, W., Zhang, L., Wei, W., Yoo, M., & Rathjens, B. (2024). Do we love celebrity endorsers? The joint impacts of consumers' need for status, celebrity’s star power and image congruence on celebrity endorsement effectiveness. Journal of Hospitality and Tourism Insights, 7(4), 2183-2198.
Yuliana, L. (2020). Manajemen Rantai Pasok Produksi Rak Piring Aluminium Di Depok (Studi Kasus pada PD. Sumber Jaya Aluminium). JRB-Jurnal Riset Bisnis, 3(2), 97-105.
Yuliana, L. (2022). Potensi Gerakan Anti Food Waste Dalam Penguatan Perekonomian UMKM. Efektor, 9(2), 286-295.
Yuliana, L. (2022). Analisis Advokasi Merek Terhadap Minat Pembelian. Jurnal Bisnis Terapan, 6(2), 161-170.
Yuliana, L., Setiawan, H. A., & Irawan, S. (2023). The Impact of Brand Credibility and Brand Reputation on Brand Performance: An Empirical Analysis. Jurnal Bisnis dan Manajemen, 10(2), 195-204.
Yuliana, L., Apriyana, N., & Fadillah, M. A. (2023). Analisis Brand Signature dan Brand Logo Terhadap Brand Performance. Widya Cipta: Jurnal Sekretari dan Manajemen, 7(2), 98-104.
Yuliana, L. (2024). Comfort Food as Consumer Preference in Purchasing Decisions. Widya Cipta: Jurnal Sekretari dan Manajemen, 8(1), 22-27.
Yuliana, L., Apriyana, N., Perkasa, D. H., Waty, S. S., Masnia, M., Pratama, A., & Maria, N. T. (2024). Brand Reputation on Brand Performance in Surplus Indonesia. Widya Cipta: Jurnal Sekretari dan Manajemen, 8(2), 109-116.
Adewole, O. (2024). Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions. International Journal of Corporate Social Responsibility, 9(1), 1.
Adirasasty, A., & Hubbansyah, A. K. (2024). Pengaruh Social Media Marketing Terhadap Loyalitas Konsumen Tiktok Shop Melalui Brand Image Pada Generasi Z. Gudang Jurnal Multidisiplin Ilmu, 2(7), 138-142.
Agu, E. E., Iyelolu, T. V., Idemudia, C., & Ijomah, T. I. (2024). Exploring the relationship between sustainable business practices and increased brand loyalty. International Journal of Management & Entrepreneurship Research, 6(8), 2463-2475.
Ahmadi, A., & Ataei, A. (2024). Emotional attachment: a bridge between brand reputation and brand advocacy. Asia-Pacific Journal of Business Administration, 16(1), 1-20.
Alfian, R., Nugroho, W. F., & Yuliana, L. (2024). Analysis of Brand Awareness, Brand Loyalty and Brand Reputation on Purchase Decisions. Jurnal Bisnis Dan Manajemen, 11(1), Article 1. https://doi.org/10.26905/jbm.v11i1.12636
Baalbaki, J., & Zizka, L. (2024). Egyptian crises and destination brand image: the resurrection of the mummy. Current Issues in Tourism, 27(6), 887-905.
Banjarnahor, S., Hardini, S. Y. P. K., & Gandhy, A. (2024, February). The effect of positioning and product differentiation on consumer loyalty of Indomie instant noodles. In Proceeding International Seminar of Science and Technology (Vol. 3, pp. 187-201).
Cha, S. S., & Wang, X. W. (2020). A Cross-National Study on Selection Attributes of Instant Noodle between China and Korea. Journal of Food Products Marketing, 26(1), 1-16.
Chou, S., Chen, C. W., & Shen, Z. L. (2024). Examining the impact of pharmacist professionalism and celebrity endorsers on dietary supplement purchase intention: the moderating role of product knowledge. International Journal of Pharmaceutical and Healthcare Marketing.
Colasante, A., & D'Adamo, I. (2021). The circular economy and bioeconomy in the fashion sector: Emergence of a “sustainability biasâ€.Journal of Cleaner Production,329, 129774.
de Morais Sato, P., Lourenço, B. H., do Manco Machado, R., Cardoso, M. A., & Scagliusi, F. B. (2021). Food classifications by Brazilian Amazon Mothers: interactions with eating practices. Journal of Nutrition Education and Behavior, 53(10), 880-885.
Fauzan, R., Priantono, T. D., & Yuliana, L. (2023). Pengaruh Brand Familiarity Dan Perceived Quality Terhadap Brand Credibility. Jurnal Cahaya Mandalika ISSN 2721-4796 (online), 4(2), 844-855.
Ghazali, E., Mutum, D. S., & Lun, N. K. (2024). Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectationâ€confirmation model. Journal of Consumer Behaviour, 23(2), 655-675.
Guerola-Navarro, V., Gil-Gomez, H., Oltra-Badenes, R., & Soto-Acosta, P. (2024). Customer relationship management and its impact on entrepreneurial marketing: A literature review. International Entrepreneurship and Management Journal, 20(2), 507-547.
Hamdani, R., & Yuliana, L. (2024). The Impact of Brand Credibility on The Brand Reputation of Teh Botol Sosro Brand. Journal of Applied Business Administration, 8(1), 110-117.
Hien, N. N., Long, N. T., Ghi, T. N., & Ngan, N. T. T. (2024). Country-of-brand, corporate social responsibility and customer responds: Moderating role of country-of-manufacture and corporate reputation. Global Business Review, 09721509231221983.
Jakmin. (2023, September 21). Jakpat Chart Top 7 Merek Mi Instan. Jakpat Responden Info. https://jakpat.net/info/jakpat-chart-top-7-merek-mi-instan/
Kim, S., & Rim, H. (2024). The role of public skepticism and distrust in the process of CSR communication. International Journal of Business Communication, 61(2), 198-218.
Lee, L., & Hur, W. M. (2024). How does corporate hypocrisy undermine corporate reputation? The roles of corporate trust, affective commitment and CSR perception. Journal of Product & Brand Management.
Lepistö, K., Saunila, M., & Ukko, J. (2024). Enhancing customer satisfaction, personnel satisfaction and company reputation with total quality management: combining traditional and new views. Benchmarking: An International Journal, 31(1), 75-97.
Liu, P., Tse, E. C. Y., & He, Z. (2024). Influence of customer satisfaction, trust, and brand awareness in health-related corporate social responsibility aspects of customers revisit intention: a comparison between US and China. Journal of Quality Assurance in Hospitality & Tourism, 25(4), 700-726.
Macheka, T., Quaye, E. S., & Ligaraba, N. (2024). The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentions. Young Consumers, 25(4), 462-482.
Mansouri, H., Rasaee Rad, A., Tsiotsou, R. H., & Md Husin, M. (2024). Measuring the patronage intentions among football fans: the role of corporate social responsibility, brand credibility and brand equity. International Journal of Sports Marketing and Sponsorship.
Marianti, S., Dharma, T. A., & Yuliana, L. (2023). Pengaruh Brand Familiarity Terhadap Brand Credibility. Jurnal Bina Bangsa Ekonomika, 16(2), 529-537.
Montecchi, M., Plangger, K., West, D., & de Ruyter, K. (2024). Perceived brand transparency: A conceptualization and measurement scale. Psychology & Marketing.
Mustikasari, M., Rusfianti, S., & Yuliana, L. (2022). Pengaruh Brand Signature Dan Brand Familiarity Terhadap Brand Attitude. Jurnal Ilmu Manajemen, 41-50.
Nasir, M., Rajkumari, Y., & Adil, M. (2024). After-sales service and brand reputation: a case of kitchen appliance industry. International Journal of Quality and Service Sciences, 16(3), 413-431.
Ningsih, T. R. W. S., Mulyati, A., & Yuliana, L. (2023). Analisa Dampak Promosi Below The Line Terhadap Keputusan Pembelian Sektor Elektrikal. Jurnal Bina Bangsa Ekonomika, 16(2), 547-556.
Nofiana, A., Prassetya, A., Teguh, H., Zuhro, D., & Sutini, S. (2024). Dampak Citra Merek, Iklan, dan Kualitas Produk Terhadap Minat Beli Konsumen Pada Produk Kopi Kapal Api di Surabaya. Jurnal Mahasiswa Manajemen dan Akuntansi, 3(1), 168-190.
Ozuem, W., Willis, M., Howell, K., Ranfagni, S., & Rovai, S. (2024). Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory. Internet Research, 34(3), 784-809.
Ramadhani, S., & Yuliana, L. (2023). Pengaruh Persepsi Konsumen Terhadap Minat Beli Mobil Listrik Mercedes-Benz EQS. Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS), 4(1), 35-44.
Ran, L., Wang, K., Sun, J., & Qu, Y. (2024). Can digital technology remove impediments in the dual circulation?—An enterprise cycle efficiency perspective. Managerial and Decision Economics, 45(3), 1594-1610.
Rasoolimanesh, S. M., Tan, P. L., Nejati, M., & Shafaei, A. (2024). Corporate social responsibility and brand loyalty in private higher education: mediation assessment of brand reputation and trust. Journal of Marketing for Higher Education, 34(1), 156-177.
Saksono, A. S., & Yuliana, L. (2024). An analysis of the Bango Soy Sauce Brand's Reputation and Performance. Jurnal Ekonomi, 13(01), 2093-2103.
Saputri, K. D., Safriyanti, F., & Yuliana, L. (2024). The impact of brand familiarity on brand credibility and perceived quality of brands Marhen. J: an empirical analysis. Jurnal Ekonomi, 13(01), 1884-1892.
Saputri, R. Z., Putra, M. F. R., & Yuliana, L. (2024). Analysis of Brand Credibility and Brand Reputation on Brand Performance. Jurnal Ekonomi, 13(01), 2311-2320.
Shi, F., Gu, Q., & Zhou, T. (2024). Understanding brand reputation: A case study of Chinese wineries. International Journal of Contemporary Hospitality Management.
Simbolon, H., Pratama, R. R., & Yuliana, L. (2024). The Influence of Brand Signature and Brand Reputation on Brand Performance. Journal of Applied Business Administration, 8(2), Article 2. https://doi.org/10.30871/jaba.v8i2.8652
Slamet, F. A., & Yuliana, L. (2024). The Impact of Brand Hate and Negative E-WOM on Non Purchase Intention (Case Study on American Food). Journal of Applied Business Administration, 8(2), Article 2. https://doi.org/10.30871/jaba.v8i2.7721
Susanti, V., Hidayah, A., & Zamakhsyari, L. (2024). The Influence of Product Quality, Brand Image and Digital Marketing on Purchasing Decision for Indomie Products in Banjarnegara. East Asian Journal of Multidisciplinary Research, 3(9).
Taufani, M. R. I. (2023, September 9). Perang Indomie Vs Mie Gaga Viral, Nilai Pasar Lenyap Rp 6,7 T. CNBC Indonesia. https://www.cnbcindonesia.com/research/20230909134532-128-470966/perang-indomie-vs-mie-gaga-viral-nilai-pasar-lenyap-rp-67-t
Utoyo, G. N. P. M., Mustofa, K. A., & Yuliana, L. (2023). KUALITAS PELAYANAN DIFABIS COFFE & TEA TERHADAP KEPUASAN PELANGGAN. Jurnal Cahaya Mandalika ISSN 2721-4796 (online), 4(2), 834-843.
Wang, Q., & Wang, L. (2020). Renewable energy consumption and economic growth in OECD countries: A nonlinear panel data analysis. Energy ,207, 118200
Wati, P., Aditiaga, Z., & Yuliana, L. (2024). Implementation of social media marketing in the florist business. Jurnal Ekonomi, 13(01), 1915-1924.
Yang, W., Zhang, L., Wei, W., Yoo, M., & Rathjens, B. (2024). Do we love celebrity endorsers? The joint impacts of consumers' need for status, celebrity’s star power and image congruence on celebrity endorsement effectiveness. Journal of Hospitality and Tourism Insights, 7(4), 2183-2198.
Yuliana, L. (2020). Manajemen Rantai Pasok Produksi Rak Piring Aluminium Di Depok (Studi Kasus pada PD. Sumber Jaya Aluminium). JRB-Jurnal Riset Bisnis, 3(2), 97-105.
Yuliana, L. (2022). Potensi Gerakan Anti Food Waste Dalam Penguatan Perekonomian UMKM. Efektor, 9(2), 286-295.
Yuliana, L. (2022). Analisis Advokasi Merek Terhadap Minat Pembelian. Jurnal Bisnis Terapan, 6(2), 161-170.
Yuliana, L., Setiawan, H. A., & Irawan, S. (2023). The Impact of Brand Credibility and Brand Reputation on Brand Performance: An Empirical Analysis. Jurnal Bisnis dan Manajemen, 10(2), 195-204.
Yuliana, L., Apriyana, N., & Fadillah, M. A. (2023). Analisis Brand Signature dan Brand Logo Terhadap Brand Performance. Widya Cipta: Jurnal Sekretari dan Manajemen, 7(2), 98-104.
Yuliana, L. (2024). Comfort Food as Consumer Preference in Purchasing Decisions. Widya Cipta: Jurnal Sekretari dan Manajemen, 8(1), 22-27.
Yuliana, L., Apriyana, N., Perkasa, D. H., Waty, S. S., Masnia, M., Pratama, A., & Maria, N. T. (2024). Brand Reputation on Brand Performance in Surplus Indonesia. Widya Cipta: Jurnal Sekretari dan Manajemen, 8(2), 109-116.
Published
2025-02-11
How to Cite
RAFDI, Abi; IRAWAN, Bangbang; YULIANA, Lingga.
Analysis of Brand Credibility to Brand Reputation in Indomie Case Study.
JMK (Jurnal Manajemen dan Kewirausahaan), [S.l.], v. 9, n. 3, p. 324-338, feb. 2025.
ISSN 2656-0771.
Available at: <https://ejournal.uniska-kediri.ac.id/index.php/ManajemenKewirausahaan/article/view/6108>. Date accessed: 22 feb. 2025.
doi: https://doi.org/10.32503/jmk.v9i3.6108.
Section
Artikel Ilmiah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
