Analysis of Brand Credibility to Brand Reputation in Indomie Case Study
Abstract
This study aims to analyze the relationship between brand credibility and brand reputation in the Indomie case study. The research method chosen by the author is a type of quantitative research. The sampling technique uses purposive sampling. A total of 130 respondents were involved in this study. T The data source uses primary data by distributing questionnaires through the intermediary of Google Forms. Closed questions were used in this study. The data analysis technique uses Partial Least Square using the SmartPLS tool version 4.1.0.0. The first hypothesis suggests that brand credibility has a positive effect on brand reputation. The management implications of this research include the need for the Indomie brand to be able to respond to customers promptly. The answer manifests itself in product concerns addressed and in innovations produced by firms that keep up with consumer preferences. It will give brand owners excellent reputation to be eaten for a long time if they respond to the current response. In order to prevent customers from considering trying other products because well-known brands consistently cater to their needs.
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Lee, L., & Hur, W. M. (2024). How does corporate hypocrisy undermine corporate reputation? The roles of corporate trust, affective commitment and CSR perception. Journal of Product & Brand Management.
Lepistö, K., Saunila, M., & Ukko, J. (2024). Enhancing customer satisfaction, personnel satisfaction and company reputation with total quality management: combining traditional and new views. Benchmarking: An International Journal, 31(1), 75-97.
Liu, P., Tse, E. C. Y., & He, Z. (2024). Influence of customer satisfaction, trust, and brand awareness in health-related corporate social responsibility aspects of customers revisit intention: a comparison between US and China. Journal of Quality Assurance in Hospitality & Tourism, 25(4), 700-726.
Macheka, T., Quaye, E. S., & Ligaraba, N. (2024). The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentions. Young Consumers, 25(4), 462-482.
Mansouri, H., Rasaee Rad, A., Tsiotsou, R. H., & Md Husin, M. (2024). Measuring the patronage intentions among football fans: the role of corporate social responsibility, brand credibility and brand equity. International Journal of Sports Marketing and Sponsorship.
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Melani, E., & Yuliana, L. (2024). Analisis Strategi Pemasaran UMKM Sandal Era Digital: Studi Kasus Juan Jaya Sandals. Manajemen Kreatif Jurnal, 2(4), 27-38.
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Mustikasari, M., Rusfianti, S., & Yuliana, L. (2022). Pengaruh Brand Signature Dan Brand Familiarity Terhadap Brand Attitude. Jurnal Ilmu Manajemen, 41-50.
Nasir, M., Rajkumari, Y., & Adil, M. (2024). After-sales service and brand reputation: a case of kitchen appliance industry. International Journal of Quality and Service Sciences, 16(3), 413-431.
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Oktafianto, R., Yuliana, L., & Perkasa, D. H. (2024). Peran Digital Marketing Dalam Mendorong Pertumbuhan UMKM Di Era Digitalisasi: Studi Pada UMKM Di Kabupaten Kudus. Multidisipliner Knowledge, 2(2).
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Ramadhani, S., & Yuliana, L. (2023). Pengaruh Persepsi Konsumen Terhadap Minat Beli Mobil Listrik Mercedes-Benz EQS. Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS), 4(1), 35-44.
Ran, L., Wang, K., Sun, J., & Qu, Y. (2024). Can digital technology remove impediments in the dual circulation?—An enterprise cycle efficiency perspective. Managerial and Decision Economics, 45(3), 1594-1610.
Rasoolimanesh, S. M., Tan, P. L., Nejati, M., & Shafaei, A. (2024). Corporate social responsibility and brand loyalty in private higher education: mediation assessment of brand reputation and trust. Journal of Marketing for Higher Education, 34(1), 156-177.
Riyanto, M. G., & Yuliana, L. (2024). Pengaruh Biaya Produksi dan Harga Jual Terhadap Pendapatan Petani Jagung Desa Sugihwaras. MASMAN: Master Manajemen, 2(4), 80-88.
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Published
2024-12-15
How to Cite
RAFDI, Abi; IRAWAN, Bangbang; YULIANA, Lingga.
Analysis of Brand Credibility to Brand Reputation in Indomie Case Study.
JMK (Jurnal Manajemen dan Kewirausahaan), [S.l.], v. 9, n. 3, p. 324-338, dec. 2024.
ISSN 2656-0771.
Available at: <https://ejournal.uniska-kediri.ac.id/index.php/ManajemenKewirausahaan/article/view/6435>. Date accessed: 21 dec. 2024.
doi: https://doi.org/10.32503/jmk.v9i3.6435.
Section
Artikel Ilmiah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
