Building A Superior Strategy In The Company Precast Concrete With A Resource Based View Approach (PT. ABX)

Okki Prasetyo; Paulus Wardoyo; Yuli Budiati

doi:10.32503/jmk.v8i2.3725

Okki Prasetyo Universitas Semarang
Paulus Wardoyo
Yuli Budiati

DOI: https://doi.org/10.32503/jmk.v8i2.3725

Abstract

Abstract

This study aims to build a superior strategy in the company precast concrete with a Resource Based View approach at PT. ABX, as well as generate strategies in exploiting resources, capabilities, competitive advantages to create sustainable strategies for the company. The research method used is qualitative based on phenomenology. The research results show that to improve employee performance, it is necessary to carry out work evaluations and targets. Combine the company's human resources and physical resources by placing employees who are competent and experienced in their fields. To increase the knowledge, skills and abilities of employees, companies need to conduct training. To expedite the precast concrete production process, companies need to have a batching plant. Evaluate the production process and routinely carry out material tests and concrete tests to maintain quality and quality. Promotion through digital media, such as Google, websites and other social media. Maintain product quality and quality by using the best quality iron and casting using ready mix. Carrying out product development by innovating molds and precast concrete products to make them more efficient by conducting research on product structure and composition without compromising quality. Improving services and maintaining good relations with consumers and potential customers.

Keywords: Resource Based View, Resource, Ability, Competitive Advantage, Strategy

References

References

Abdussamad, Z. (2021). Metode Penelitian Kualitatif. Syakir Media Press.
Amirullah, and Budiyono, H. (2014). Pengantar Manajemen. Graha Ilmu.
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99–120.
Butarbutar, K. et. al. (2017). Analisis Perumusan Strategi Bersaing Telkomsel Regional Jawa Barat Menggunakan Konsep “Resource-Based View of The Firm” dengan Kerangka VRIO. Journal of Accounting and Business Studies, 1(2), 1–10.
Coulter, Mary and Robbins, S. P. (2004). Manajemen (7th ed.). PT. Indeks Group Gramedia.
Crown, D. (2007). Manajemen Strategik Konsep, Kasus Dan Implementasi (3rd ed.). PT. Grasindo.
Elya Dasuki, R. (2021). Manajemen Strategi : Kajian Teori Resource Based View. Coopetition : Jurnal Ilmiah Manajemen, 12(3), 447–454.
David, F, R, and Fores, R. (2015). Manajemen Strategik: Suatu Pendekatan Keunggulan Bersaing. Salemba Empat.
Djam’an, S. (2011). Metode Penelitian Kualitatif. Alfabeta.
Fahy, J. (2000). Competitive advantage Section 1 : A capabilities driven perspective The resource-based view of the firm : some stumbling- blocks on the road to understanding sustainable competitive advantage. Journal of European Industrial Training, 24(2/3/4), 94–104.
Febrianti, F, H. (2016). Implementasi Resource-Based View Dan VRIO Model Dalam Pengelolaan Sumber Daya (Studi Kasus : United Tractor Samarinda-Kalimantan Timur).
Grant, R. M. (1991). The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation. California Management Review, 33(3), 114–135.
Hery. (2018). Manajemen Strategik. PT. Gramedia.
Hunt, S. D., and Morgan, R. M. (1995). The Comparative Advantage Theory of Competition. Journal of Marketing, 59(2), 1.
Kotler, P. and G. A. (2005). Prinsip-prinsip Pemasaran (12th ed.). Erlangga.
Mappasiara. (2018). Manajemen Strategik dan Manajemen Operasional serta Implementasinya pada Lembaga Pendidikan. MES Management Journal.
Masitoh, R, W, M. (2019). Analisis RBV (Resources Based View) Pada Home Industry Kecamatan Wuluhan (Studi Kasus Pada Kedai Mie 98). Jurnal Ekonomi Islam.
Masyitoh, S. (2019). Penerapan Konsep Resource-Based View (RBV) Dalam Upaya Mempertahankan Keunggulan Bersaing Perusahaan (Studi Kaauss Pada Artshop Akifani Mutiara Mataram). Jurnal Ilmu Administrasi: Media Pengembangan Ilmu Dan Praktek Administrasi.
Mello, J, A. (2006). Strategic Human Resource Management. Thomson South-Western.
Milles, M, B. and Huberman, M. (1992). Analisis Data Kualitatif. Universitas Indonesia Press.
Muharam, D. R. (2017). Penerapan Konsep Resources-Based View (RBV) Dalam Upaya Mempertahankan Keunggulan Bersaing Perusahaan. Jurnal Ilmu Administrasi: Media Pengembangan Ilmu Dan Praktek Administrasi, 14(1), 82–95.
Mulyono, F. (2013). Sumber Daya Perusahaan dalam Teori Resource-based View. Jurnal Administrasi Bisnis, 9(1), 6–7.
Mungalimah, S. (2017). Analisa Keunggulan Kompetitif Dengan Pendekatan Berbasis Sumber Daya Pada Sentra Batik Tulis Giriloyo Yogyakarta. Universitas Islam Negeri Sunan Kalijaga.
Noe, et. al. (2013). Fundamentals of Human Resource Management. McGraw-Hill Inc.
Paulus, A. L., and Murdapa, P. S. (2016). Pemanfaatan Teori Resource-Based View Pada Ritel Minimarket : Implikasinya Terhadap Strategi Dan Keunggulan Bersaing. Jurnal Riset Ekonomi Dan Manajemen, 16(2), 215.
Porter, E, M. (1985). Competitive Advantage-Creating and Sustaining Superior Performance. Free Press.
Porter, M, E. (2007). Strategi Bersaing: Competitive Strategy. Karisma Publishing Group.
Pratiwi, D, O. (2018). Analisis Resource Based View Dalam Mencapai Keunggulan Kompetitif (Studi Kasus Pada Pijak Bumi Bandung).
Purnomo, R. (2011). Resource-Based View dan Keunggulan Bersaing Berkelanjutan: Sebuah Telaah Kritis Terhadap Pemikiran Jay Barney (1991). Sustainable Competetive Advantage-1, 1991, 1–16.
Sedarmayanti. (2014). Manajemen Strategi. Refika Aditama.
Sibuea, A, T. (2021). Analisis Resource Based View Perspective Dan Business Performance Terhadap Daya Saing Bisnis Pada Perusahaan Konstruksi (Studi Pada PT. Agung Cakra Nusantara Medan).
Sugiyono, D. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan Tindakan. Alfabeta.
Susanto. (2014). Manajemen Strategik Komprehensif. Erlangga.
Wernerfelt, B. (1984). A Resource-Based View Of The Firm. Strategic Management Journal, 5, 171–180.
Widiasto, R, P, et. al. (2014). Analisis Perumusan Strategi Keunggulan Kompetitif Bisnis Pakan Ternak melalui Pendekatan Resource Based View (Studi Kasus PT Mabar Feed Indonesia). Jurnal Aplikasi Manajemen (JAM), 12(66), 431–442.
Wiludjeng, S, P, S. (2014). Pengantar Manajemen. Graha Ilmu.
Zainuri, R, and Susilowati, C. (2016). Identifikasi Keunggulan Kompetitif Dengan Menggunakan Rantai Nilai Dan Model RBV Untuk Meningkatkan Daya Saing Pada UD. Sriwijaya Kota Probolinggo.