CELEBRITY ENDORSEMENT TERHADAP MINAT PEMBELIAN

  • Aqidah T W Tyas Manajemen, Universitas Islam Kadiri Kediri
  • Denny Bagus Manajemen, Universitas Islam Kadiri Kediri
  • Fannisa NK Lailiyah Manajemen, Universitas Islam Kadiri Kediri
  • Elma Ayudhia Manajemen, Universitas Islam Kadiri Kediri
  • Ricko Johan Manajemen, Universitas Islam Kadiri Kediri
  • Dewi Anggareta Manajemen, Universitas Islam Kadiri Kediri
DOI: https://doi.org/10.32503/ammer.v2i03.3409

Abstract

This study aims to analyze the effect of celebrity endorsement on purchase intention. As well as looking for how the role of Celebrity Endorsement affects consumer buying interest. This study applied the Systematic Literature Review method. Based on the results of a systematic literature review, the researcher found 11 articles, selected for descriptive analysis. The findings found that Celebrity Endorsement affects Purchase Intention

Published
2023-01-31
How to Cite
TYAS, Aqidah T W et al. CELEBRITY ENDORSEMENT TERHADAP MINAT PEMBELIAN. AMMER : JOURNAL OF ACADEMIC & MULTIDICIPLINE RESEARCH, [S.l.], v. 2, n. 03, p. 29 - 34, jan. 2023. ISSN 3032-1719. Available at: <https://ejournal.uniska-kediri.ac.id/index.php/ammer/article/view/3409>. Date accessed: 21 jan. 2025. doi: https://doi.org/10.32503/ammer.v2i03.3409.
Citation Formats
Issue
Vol 2 No 03 (2023): EDISI OKTOBER - JANUARI
Section
Articles