ANALISIS PERLINDUNGAN DATA PRIBADI KONSUMEN UNTUK INTEGRASI DATA: KASUS GOJEK-TOKOPEDIA

Abstrak

This study aims to analyze the regulation of personal data protection and legal protection of consumer personal data from two technology giants, Gojek and Tokopedia, which officially announced the acquisition on May 17, 2021. PT GoTo Gojek Tokopedia combines e-commerce, on-demand, financial services, and financial services. This research is a normative or doctrinal research with a law approach, a conceptual approach, and a case approach. The sources of legal materials used are primary legal materials and secondary legal materials. In Indonesia, there is no rigid law that regulates the protection of personal data because the regulation of personal data protection in Indonesia is currently still sectoral. For GoTo Group service users, consumer personal data settings are regulated in the privacy policies of Gojek and Tokopedia. Data integration after the acquisition of PT. Tokopedia by PT. The Karya Anak Bangsa application brings up news if there is a data leak and or the use of consumer data without the consent of the data owner