Impact Product Knowledge and Lifestyle on Purchasing Decisions in Thriftshop in Indonesia with WOM Intervening Variable
Abstract
This study is driven by the growing trend of thrifting in Indonesia, which has gained momentum due to lifestyle shifts, increased awareness of sustainability, and more competitive product prices. However, consumers' decisions to purchase from thrift stores are influenced by multiple factors, with product knowledge, lifestyle, and word-of-mouth (WOM) being the most significant. This study looks at how product knowledge and lifestyle affect purchasing decisions, both directly and indirectly through interpersonal transmission functioning as an intermediary element. The study adopts a quantitative method utilizing Partial Least Squares-Structural Equation Modeling (PLS-SEM). A sample of 120 consumers of Indonesian thrift stores participated in the research. The The findings reveal that both product knowledge and lifestyle exert significant and positive influences on WOM communication as well as on consumers’ purchasing decisions. Additionally, WOM was found to positively influence purchase decisions and act as a bridge between product knowledge, lifestyle, and purchase decisions. These results show the importance of understanding products, matching lifestyles, and social recommendations in improving purchase decisions in the Indonesian thrift store market
References
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Ayuningsih, F., & Maftukhah, I. (2020). The Influence of Product Knowledge, Brand Image, and Brand Love on Purchase Decision through Word of Mouth. Management Analysis Journal, 9(4), 355–369. https://doi.org/10.15294/maj.v9i4.40796
Bayu Irfandi, & Chairiyaton Chairiyaton. (2025). Pengaruh Brand Image dan Word of Mouth Terhadap Keputusan Pembelian di MR. DIY Aceh Barat. Jurnal Penelitian Ekonomi Manajemen Dan Bisnis, 4(1), 61–73. https://doi.org/10.55606/jekombis.v4i1.4713
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Dewi, A. R. K., & Mahargiono, P. B. (2022). Pengaruh Gaya Hidup, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian Pakaian Bekas di Thrift Shop Not Bad Secondhand. Jurnal Ilmu Dan Riset Manajemen, 11(2), 1–14.
Dzakiyah, R., & Sutrisna, E. (2025). Pengaruh Lifestyle dan Brand Trust Terhadap Keputusan Pembelian iPhone Pada Erafone Pekanbaru. ECo-Buss, 7(3), 1536–1547. https://doi.org/10.32877/eb.v7i3.1151
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Hair, J.F., Hult, G.T.M., Ringle, C.M., Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). European Journal of Tourism Research, 6(2), 211–213.
Hair, J. F. (2011). Multivariate Data Analysis (7th ed.). Prentice Hall, 2010.
Hamzah, M. (2022). Pengaruh kualitas pelayanan dan word of mouth terhadap keputusan pembelian melalui kepercayaan sebagai variabel interveling pada CV. Narsa Makasar. 2(5), 48–62.
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Hasan, A. (2010). Marketing dari Mulut ke Mulut (Word of Mouth). Media Presindo.
Hidayah, F. N. (2023). Ada 49,4% Masyarakat Indonesia Pernah Melakukan Thrifting. https://data.goodstats.id/statistic/ada-494-masyarakat-indonesia-pernah-melakukan-thrifting-sP7wi
Indriana, D. Y., & Helmi, S. (2025). Pengaruh Word of Mouth terhadap Keputusan Pembelian Produk Fashion Online Generasi Z dengan Lifestyle sebagai Variabel Mediasi. Benefit: Journal of Bussiness, Economics, and Finance, 3(2), 2539–2553.
Islamiati, W. (2023). BPS Catat Nilai Impor Pakaian Bekas Capai Rp4,21 Miliar pada 2022. https://ekonomi.bisnis.com/read/20230312/257/1636405/bps-catat-nilai-impor-pakaian-bekas-capai-rp421-miliar-pada-2022
Khoirunnisa, D. (2023). The effect of brand image and product knowledge on purchase intentions with e WOM as a mediator variable. International Journal of Research in Business and Social Science (IJRBS)., 12(1), 80–89. https://doi.org/DOI:10.20525/ijrbs.v12i1.2256
Kotler, P., & Keller, K. L. (2007). Manajemen Pemasaran (12th ed.).
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran (13th ed.).
Kuncoro, M. (2009). Metode riset untuk bisnis & ekonomi: Bagaimana meneliti & menulis tesis? (3rd ed.). Penerbit Erlangga.
Mahabarata, Y. (2020). Demi Misi Sejarah dan Budaya Thrift Shop, Baju Bekas Harusnya Memang Tak Mahal.
Manullang, W. C., & Gultom, D. K. (2024). Pengaruh Word Of Mouth dan Kualitas Produk Terhadap Keputusan Pembelian MS Glow Dengan Gaya Hidup Sebagai Variabel Intervening. Jesya, 7(1), 750–765. https://doi.org/10.36778/jesya.v7i1.1362
Mongisidi, S. J., Sepang, J., & Soepeno, D. (2019). Pengaruh Lifestyle Dan Harga Terhadap Keputusan Pembelian Sepatu Nike (Studi Kasus Manado Town Square) Effect of Lifestyle and Price on the Decision of Purchase of Nike Shoes (Case Study of Manado Town Square). Jurnal EMBA, 7(3), 2949–2958.
Mulyadi, M. (2013). Riset Desain Dalam Metodologi Penelitian. Jurnal Studi Komunikasi Dan Media, 16(1), 71. https://doi.org/10.31445/jskm.2012.160106
Nurcahyo, B., & Riskayanto, R. (2018). Analisis Dampak Penciptaan Brand Image Dan Aktifitas Word of Mouth (Wom) Pada Penguatan Keputusan Pembelian Produk Fashion. Jurnal Nusantara Aplikasi Manajemen Bisnis, 3(1), 14. https://doi.org/10.29407/nusamba.v3i1.12026
Pamungkas, B. A. (2021). Pengaruh Iklan Media Sosial Dan Word Of Mouth Terhadap Keputusan Pembelian (Studi Kasus Kedai Bontacos Jombang). Prologia, 5(2), 307.
Pramudyani, Yashinta Difa, V. F. (2025). Addressing the dilemma of thrifting. https://jatim.antaranews.com/amp/berita/1002353/addressing-the-dilemma-of-thrifting
Prasetyo, S. (2024). Pengaruh Pengetahuan Produk, Citra Merek dan Kecintaan Merek terhadap Keputusan Pembelian Xiaomi melalui Word of Mouth di Kecamatan Wadaslintang Kabupaten Wonosobo.
Pujianingsih, V. P., Sari, D. K., & Hariasih, M. (2025). Brand Image, Product Quality, dan Lifestyle Terhadap Keputusan Pembelian. Jurnal E-Bis, 9(1), 302–318. https://doi.org/10.37339/e-bis.v9i1.2338
Putri Dewi Ananda, Yuli Gozali, & Rachel Yuniar Renata. (2025). Pengaruh Harga Dan Fashion Lifestyle Terhadap Keputusan Pembelian Pakaian Branded Preloved Thrifshop Online Instagram Bossbadjoe Di Palembang. Jurnal Ekonomi Bisnis Dan Manajemen, 3(1), 149–163. https://doi.org/10.59024/jise.v3i1.1091
Rachmawati, I. (2024). PENGARUH STRATEGI MULTI LEVEL MARKETING , HARGA , DAN PRODUCT KNOWLEDGE . TERHADAP KEPUTUSAN PEMBELIAN Penelitian ini bertujuan untuk menganalisa pengaruh strategi multi level marketing , harga , dan product knowledge terhadap keputusan pembelian . Penel. Jurnal Aplikasi Bisnis, 10(2).
Resmawa, I. N. (2017). Effect of Brand Image and Product Knowledge on Purchase Intention with Green Price as Moderating Variable on the Body Shop Products in Surabaya. Jurnal Aplikasi Manajemen, Ekonomi Dan Bisnis, 1(2), 1–11.
Riska Febriyanti, Y. S. R. (2024). The Influence of Word of Mouth And Brand Image on Purchase Intention with Product Knowledge as a Mediation Variable. Jurnal Tabarru’: Islamic Banking and Finance, 7(1), 100–110. https://jurnalekonomi.unisla.ac.id/index.php/jpim
Roflin, E., & Liberty, I. A. (2021). Populasi, Sampel, Variabel dalam penelitian kedokteran. Penerbit Nem.
Sahir, S. H. (2022). Metode Penelitian. Penerbit KBM Indonesia.
Saputra, F., & M Ridho Mahaputra. (2022). Relationship of Purchase Interest, Price and Purchase Decisions to IMEI Policy (Literature Review Study). Journal of Law, Politic and Humanities, 2(2), 66–75. https://doi.org/10.38035/jlph.v2i2.76
Saputra, H. T., & Sukmawati, A. S. (2023). Pengaruh Thrift Shop Terhadap Keputusan Pembelian Produk Fashion. Journal of Economics, Management, Business, and Entrepreneurship, 1(2), 59–65. https://doi.org/10.31537/jembe.v2i2.1554
Saputra, W. D., & Santosa, P. W. (2024). How Does Word of Mouth Mediate the Relationship between Lifestyle and Product Quality to Customer Loyalty? Marketing and Business Strategy, 2(1), 23–34. https://doi.org/10.58777/mbs.v2i1.241
Sarwindaningrum, I. (2024). Kaum Milenial dan Gen Z Makin Gemari Pakaian Bekas. https://www.kompas.id/artikel/en-milenial-dan-gen-z-makin-gemari-pakaian-bekas
Sekaran, U., & Bougie, R. (2020). Research methods for business: A skill-building approach (8 th).
Suarningsih, N. K., Nugroho, B. W., & Aditya, I. G. N. A. K. (2021). Thrift Shopping sebagai Alternaif Konsumsi Fashion Mahasiswi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Udayana. Jurnal Ilmiah Sosiologi, 1(2), 1–12.
Sudirman, A., Alaydrus, S., Rosmayati, S., Syamsuriansyah, D. (C)., Nugroho, L., Arifudin, O., Hanika, I. M., Haerany, A., Rusmana, F. D., & Rijal, K. (2020). Prilaku konsumen dan perkembangannya di era digital. Widina Bhakti Persada Bandung.
Sumarjan. (2011). Manajemen Sumberdaya Manusia. Ghalia, Indonesia.
Suparwi, S., & Fitriyani, S. (2020). Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017. BISNIS : Jurnal Bisnis Dan Manajemen Islam, 8(2), 253. https://doi.org/10.21043/bisnis.v8i2.8764
Suwarman, U. (2011). Perilaku konsumen teori penerapannya dalam pemasaran. Bogor: Ghalia Indonesia.
Swarjana, I. K., & Skm, M. P. H. (2022). Populasi-sampel, teknik sampling & bias dalam penelitian. Penerbit Andi.
Tyas, A. A. W. P., & Elvira, R. (2024). The Impact Of Product Knowledge And Brand Image On Purchasing Decisions Through Word Of Mouth At Imural. Journal of Social Sciences, 3(325–343).
Ubaidi, I. A., & Batu, R. L. (2021). Pengaruh Product Involvement Dan Product Knowledge Terhadap Keputusan Pembelian Konsumen Honda Mobilio. Jurnal MEBIS (Manajemen Dan Bisnis), 5(2), 121–130. https://doi.org/10.33005/mebis.v5i2.116
Zitner, S. P. (2023). Thrift Shop. Asparagus Feast, 14–15. https://doi.org/10.1515/9780773585461-009
Alma, B. (2016). Manajemen Pemasaran dan Pemasaran Jasa. Alfabeta.
Anisa Noviana, S. M. (2025). Pengaruh Sosial Media Tiktok dan Word Of MouthTerhadap Keputusan Pembelian Produk SkincareG2glow. Jurnal Manajemen Ekonomi Akuntansi, 2(1), 89–97. https://doi.org/10.31328/bmb.v2i2.156
Aswadana, P., Rahayu, D. A. S., & Effendy, M. A. A. (2022). Pandangan Mahasiswa Universitas Negeri Surabaya Terhadap Perubahan Gaya Hidup Akibat Fenomena Thrifting. Universitas Negeri Surabaya 2022 |, 532, 532–540.
Ayuningsih, F., & Maftukhah, I. (2020). The Influence of Product Knowledge, Brand Image, and Brand Love on Purchase Decision through Word of Mouth. Management Analysis Journal, 9(4), 355–369. https://doi.org/10.15294/maj.v9i4.40796
Bayu Irfandi, & Chairiyaton Chairiyaton. (2025). Pengaruh Brand Image dan Word of Mouth Terhadap Keputusan Pembelian di MR. DIY Aceh Barat. Jurnal Penelitian Ekonomi Manajemen Dan Bisnis, 4(1), 61–73. https://doi.org/10.55606/jekombis.v4i1.4713
Devi Salsabilah Putri, D., & Dwi Susilowati, F. (2025). Pengaruh Streamer Product Knowledge, Streamer Appearance Dan Kepercayaan Produk Terhadap Keputusan Pembelian Kosmetik Halal. 7(1), 2025.
Dewi, A. R. K., & Mahargiono, P. B. (2022). Pengaruh Gaya Hidup, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian Pakaian Bekas di Thrift Shop Not Bad Secondhand. Jurnal Ilmu Dan Riset Manajemen, 11(2), 1–14.
Dzakiyah, R., & Sutrisna, E. (2025). Pengaruh Lifestyle dan Brand Trust Terhadap Keputusan Pembelian iPhone Pada Erafone Pekanbaru. ECo-Buss, 7(3), 1536–1547. https://doi.org/10.32877/eb.v7i3.1151
Eka Sulistiyani, & RA. Nurlinda. (2023). Pengaruh Lifestyle Electronic Word Of Mouth dan Brand Image Terhadap Keputusan Pembelian. Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-Commerce, 2(4), 37–48. https://doi.org/10.30640/digital.v2i4.1716
GmbH, S. (2024). Model Fit – Standardized Root Mean Square Residual (SRMR). SmartPLS. https://www.smartpls.com/documentation/algorithms-and-techniques/model-fit?utm_source=chatgpt.com
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed). Sage Publications.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (3 rd ed). SAGE Publications.
Hair, J.F., Hult, G.T.M., Ringle, C.M., Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). European Journal of Tourism Research, 6(2), 211–213.
Hair, J. F. (2011). Multivariate Data Analysis (7th ed.). Prentice Hall, 2010.
Hamzah, M. (2022). Pengaruh kualitas pelayanan dan word of mouth terhadap keputusan pembelian melalui kepercayaan sebagai variabel interveling pada CV. Narsa Makasar. 2(5), 48–62.
Haristiyanti, R., Jatmiko, R. D., & Fiandari, Y. R. (2023). Purchase Intention as Mediation: SOR Model of Hedonic Lifestyle and Word of Mouth on Purchase Behavior. Business Innovation Management and Entrepreneurship Journal (BIMANTARA), 2(02), 135–148. https://doi.org/10.22219/bimantara.v2i02.29779
Hasan, A. (2010). Marketing dari Mulut ke Mulut (Word of Mouth). Media Presindo.
Hidayah, F. N. (2023). Ada 49,4% Masyarakat Indonesia Pernah Melakukan Thrifting. https://data.goodstats.id/statistic/ada-494-masyarakat-indonesia-pernah-melakukan-thrifting-sP7wi
Indriana, D. Y., & Helmi, S. (2025). Pengaruh Word of Mouth terhadap Keputusan Pembelian Produk Fashion Online Generasi Z dengan Lifestyle sebagai Variabel Mediasi. Benefit: Journal of Bussiness, Economics, and Finance, 3(2), 2539–2553.
Islamiati, W. (2023). BPS Catat Nilai Impor Pakaian Bekas Capai Rp4,21 Miliar pada 2022. https://ekonomi.bisnis.com/read/20230312/257/1636405/bps-catat-nilai-impor-pakaian-bekas-capai-rp421-miliar-pada-2022
Khoirunnisa, D. (2023). The effect of brand image and product knowledge on purchase intentions with e WOM as a mediator variable. International Journal of Research in Business and Social Science (IJRBS)., 12(1), 80–89. https://doi.org/DOI:10.20525/ijrbs.v12i1.2256
Kotler, P., & Keller, K. L. (2007). Manajemen Pemasaran (12th ed.).
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran (13th ed.).
Kuncoro, M. (2009). Metode riset untuk bisnis & ekonomi: Bagaimana meneliti & menulis tesis? (3rd ed.). Penerbit Erlangga.
Mahabarata, Y. (2020). Demi Misi Sejarah dan Budaya Thrift Shop, Baju Bekas Harusnya Memang Tak Mahal.
Manullang, W. C., & Gultom, D. K. (2024). Pengaruh Word Of Mouth dan Kualitas Produk Terhadap Keputusan Pembelian MS Glow Dengan Gaya Hidup Sebagai Variabel Intervening. Jesya, 7(1), 750–765. https://doi.org/10.36778/jesya.v7i1.1362
Mongisidi, S. J., Sepang, J., & Soepeno, D. (2019). Pengaruh Lifestyle Dan Harga Terhadap Keputusan Pembelian Sepatu Nike (Studi Kasus Manado Town Square) Effect of Lifestyle and Price on the Decision of Purchase of Nike Shoes (Case Study of Manado Town Square). Jurnal EMBA, 7(3), 2949–2958.
Mulyadi, M. (2013). Riset Desain Dalam Metodologi Penelitian. Jurnal Studi Komunikasi Dan Media, 16(1), 71. https://doi.org/10.31445/jskm.2012.160106
Nurcahyo, B., & Riskayanto, R. (2018). Analisis Dampak Penciptaan Brand Image Dan Aktifitas Word of Mouth (Wom) Pada Penguatan Keputusan Pembelian Produk Fashion. Jurnal Nusantara Aplikasi Manajemen Bisnis, 3(1), 14. https://doi.org/10.29407/nusamba.v3i1.12026
Pamungkas, B. A. (2021). Pengaruh Iklan Media Sosial Dan Word Of Mouth Terhadap Keputusan Pembelian (Studi Kasus Kedai Bontacos Jombang). Prologia, 5(2), 307.
Pramudyani, Yashinta Difa, V. F. (2025). Addressing the dilemma of thrifting. https://jatim.antaranews.com/amp/berita/1002353/addressing-the-dilemma-of-thrifting
Prasetyo, S. (2024). Pengaruh Pengetahuan Produk, Citra Merek dan Kecintaan Merek terhadap Keputusan Pembelian Xiaomi melalui Word of Mouth di Kecamatan Wadaslintang Kabupaten Wonosobo.
Pujianingsih, V. P., Sari, D. K., & Hariasih, M. (2025). Brand Image, Product Quality, dan Lifestyle Terhadap Keputusan Pembelian. Jurnal E-Bis, 9(1), 302–318. https://doi.org/10.37339/e-bis.v9i1.2338
Putri Dewi Ananda, Yuli Gozali, & Rachel Yuniar Renata. (2025). Pengaruh Harga Dan Fashion Lifestyle Terhadap Keputusan Pembelian Pakaian Branded Preloved Thrifshop Online Instagram Bossbadjoe Di Palembang. Jurnal Ekonomi Bisnis Dan Manajemen, 3(1), 149–163. https://doi.org/10.59024/jise.v3i1.1091
Rachmawati, I. (2024). PENGARUH STRATEGI MULTI LEVEL MARKETING , HARGA , DAN PRODUCT KNOWLEDGE . TERHADAP KEPUTUSAN PEMBELIAN Penelitian ini bertujuan untuk menganalisa pengaruh strategi multi level marketing , harga , dan product knowledge terhadap keputusan pembelian . Penel. Jurnal Aplikasi Bisnis, 10(2).
Resmawa, I. N. (2017). Effect of Brand Image and Product Knowledge on Purchase Intention with Green Price as Moderating Variable on the Body Shop Products in Surabaya. Jurnal Aplikasi Manajemen, Ekonomi Dan Bisnis, 1(2), 1–11.
Riska Febriyanti, Y. S. R. (2024). The Influence of Word of Mouth And Brand Image on Purchase Intention with Product Knowledge as a Mediation Variable. Jurnal Tabarru’: Islamic Banking and Finance, 7(1), 100–110. https://jurnalekonomi.unisla.ac.id/index.php/jpim
Roflin, E., & Liberty, I. A. (2021). Populasi, Sampel, Variabel dalam penelitian kedokteran. Penerbit Nem.
Sahir, S. H. (2022). Metode Penelitian. Penerbit KBM Indonesia.
Saputra, F., & M Ridho Mahaputra. (2022). Relationship of Purchase Interest, Price and Purchase Decisions to IMEI Policy (Literature Review Study). Journal of Law, Politic and Humanities, 2(2), 66–75. https://doi.org/10.38035/jlph.v2i2.76
Saputra, H. T., & Sukmawati, A. S. (2023). Pengaruh Thrift Shop Terhadap Keputusan Pembelian Produk Fashion. Journal of Economics, Management, Business, and Entrepreneurship, 1(2), 59–65. https://doi.org/10.31537/jembe.v2i2.1554
Saputra, W. D., & Santosa, P. W. (2024). How Does Word of Mouth Mediate the Relationship between Lifestyle and Product Quality to Customer Loyalty? Marketing and Business Strategy, 2(1), 23–34. https://doi.org/10.58777/mbs.v2i1.241
Sarwindaningrum, I. (2024). Kaum Milenial dan Gen Z Makin Gemari Pakaian Bekas. https://www.kompas.id/artikel/en-milenial-dan-gen-z-makin-gemari-pakaian-bekas
Sekaran, U., & Bougie, R. (2020). Research methods for business: A skill-building approach (8 th).
Suarningsih, N. K., Nugroho, B. W., & Aditya, I. G. N. A. K. (2021). Thrift Shopping sebagai Alternaif Konsumsi Fashion Mahasiswi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Udayana. Jurnal Ilmiah Sosiologi, 1(2), 1–12.
Sudirman, A., Alaydrus, S., Rosmayati, S., Syamsuriansyah, D. (C)., Nugroho, L., Arifudin, O., Hanika, I. M., Haerany, A., Rusmana, F. D., & Rijal, K. (2020). Prilaku konsumen dan perkembangannya di era digital. Widina Bhakti Persada Bandung.
Sumarjan. (2011). Manajemen Sumberdaya Manusia. Ghalia, Indonesia.
Suparwi, S., & Fitriyani, S. (2020). Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017. BISNIS : Jurnal Bisnis Dan Manajemen Islam, 8(2), 253. https://doi.org/10.21043/bisnis.v8i2.8764
Suwarman, U. (2011). Perilaku konsumen teori penerapannya dalam pemasaran. Bogor: Ghalia Indonesia.
Swarjana, I. K., & Skm, M. P. H. (2022). Populasi-sampel, teknik sampling & bias dalam penelitian. Penerbit Andi.
Tyas, A. A. W. P., & Elvira, R. (2024). The Impact Of Product Knowledge And Brand Image On Purchasing Decisions Through Word Of Mouth At Imural. Journal of Social Sciences, 3(325–343).
Ubaidi, I. A., & Batu, R. L. (2021). Pengaruh Product Involvement Dan Product Knowledge Terhadap Keputusan Pembelian Konsumen Honda Mobilio. Jurnal MEBIS (Manajemen Dan Bisnis), 5(2), 121–130. https://doi.org/10.33005/mebis.v5i2.116
Zitner, S. P. (2023). Thrift Shop. Asparagus Feast, 14–15. https://doi.org/10.1515/9780773585461-009
Published
2026-05-12
How to Cite
AKMAL, Muhammad Rafi; FIRDAUS, Firdaus.
Impact Product Knowledge and Lifestyle on Purchasing Decisions in Thriftshop in Indonesia with WOM Intervening Variable.
JMK (Jurnal Manajemen dan Kewirausahaan), [S.l.], v. 11, n. 2, p. 314-336, may 2026.
ISSN 2656-0771.
Available at: <https://ejournal.uniska-kediri.ac.id/index.php/ManajemenKewirausahaan/article/view/8280>. Date accessed: 13 may 2026.
doi: https://doi.org/10.32503/jmk.v11i2.8280.
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Section
Artikel Ilmiah
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