The Effect of Brand Image, Product Quality, and Price on Thriftshop Clothing Purchasing Decisions in Medan City (Case Study @cchase.id)
Abstract
Secondhand clothing, especially among teens, has become more fashionable because most people consider it unique and classic. Indonesia sold more imported used garments due to their higher quality and lower price. Demand for imported used clothes is rising. Fans and customers can buy affordable, wearable famous brand outfits. This study examines how brand image, quality, and price affect buying decisions. This quantitative study collects data using a questionnaire and analyzes it using IBM SPSS Software. Probability and puposive sampling were utilized in this investigation. Research instrument tests, classical assumption tests, model accuracy tests, multiple linear analysis, and partial tests are used in data analysis. Brand image, product quality, and price influence Medan City Thriftshop clothes purchases, according to Hasi research. Brand image strongly influences used apparel purchases. Brand image t test has 0.000 0.05 significant level and 3.904> 1.655 tcount> ttable value. Product quality strongly influences used clothing purchases. The t-test results for product quality indicate a significance level of 0.000 <0.05 and a tcount> ttable value of 1.747> 1.655. Price strongly influences used clothing purchases. The t-test results for the price variable indicate a significance level of 0.000 < 0.05 and a tcount value of 3.753> 1.655 Thus, brand image, quality, and pricing influence purchases
References
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Rafly, Muhammad, & Hadita, Hadita. (2024). Pengaruh Kualitas Produk Dan Harga Terhadap Pembelian Baju Bekas Atau Thrift Di Pasar Senen Jakarta Pusat. Wawasan : Jurnal Ilmu Manajemen, Ekonomi Dan Kewirausahaan, 2(2), 97–102. https://doi.org/10.58192/WAWASAN.V2I2.1848
Rosi, Alifia, Dewi, Kumala, & Mahargiono, Pontjo Bambang. (2022). Pengaruh gaya hidup, promosi, dan kualitas produk terhadap keputusan pembelian pakaian bekas di thrift shop not bad secondhand. Jurnal Ilmu Dan Riset Manajemen (JIRM), 11(2). Retrieved from http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/4441
Saputra, Harmawan Teguh, & Sukmawati, Agnestya Sukmawati. (2023). Pengaruh Thrift Shop Terhadap Keputusan Pembelian Produk Fashion. Journal of Economics, Management, Business, and Entrepreneurship, 1(2), 59–65. https://doi.org/10.31537/JEMBE.V2I2.1554
Saputro, A. an. Wahyu, & Irawati, Zulfa. (2023). Pengaruh Kualitas Produk, Citra Merek, Harga, dan Promosi terhadap Minat Beli Produk Second Brand. Jurnal Informatika Ekonomi Bisnis, 646–651. https://doi.org/10.37034/INFEB.V5I3.515
Savira, Jurnal Kewirausahaan Dan Inovasi, & Yulianti, V. S. N. (2022). Pengaruh Citra Merek, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Pada Thrift Shop. Jurnal Kewirausahaan Dan Ino-Vasi, 1(1), 110–118. Retrieved from http://dx.doi.org/10.21776/jki.2022.01.1.12.
Seker, Purnama Sari. (2023). Pengaruh Harg, Promosi, dan Brand Image terhadap Keputusan Pembelian Pakaian Branded pada Thrift Store di Instagram. Repository.Stimykpn.Ac.Id.
Syakira, Adlien Dhiva, Sari, Nita Yunita, Ardika, Nur Fajli Septa, Agustin, Tania, Aryani, Vera Yunita, & Sudrajat, Ajat. (2023). Pengaruh Gaya Hidup, Perilaku Konsumtif dan Brand Awareness terhadap Keputusan Pembelian Pakaian Bekas. Jurnal Pendidikan Tambusai, 7(2), 7448–7460.
Yuniati, Y., & Siagian, M. (2023). Pengaruh Kualitas Produk, Brand Import, Dan Lifestyle Terhadap Keputusan Pembelian Produk Fashion Thrifting Di Batam. SEIKO : Journal of Management & Business, 6(2), 215–225. https://doi.org/10.37531/SEJAMAN.V6I2.6003
Published
2024-05-27
How to Cite
GUNAWAN, Danish Irsyad; RAMADHANI, Sri; HARAHAP, Muhammad Ikhsan.
The Effect of Brand Image, Product Quality, and Price on Thriftshop Clothing Purchasing Decisions in Medan City (Case Study @cchase.id).
JMK (Jurnal Manajemen dan Kewirausahaan), [S.l.], v. 9, n. 1, p. 76-89, may 2024.
ISSN 2656-0771.
Available at: <https://ejournal.uniska-kediri.ac.id/index.php/ManajemenKewirausahaan/article/view/5318>. Date accessed: 21 dec. 2024.
doi: https://doi.org/10.32503/jmk.v9i1.5318.
Section
Artikel Ilmiah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
