Implementasi Manajemen Layanan Kehumasan Untuk Meningkatkan Antusiasme Bersedekah Masyarakat Melalui Program Jumat Berkah Kementerian Agama Kota Kediri
Abstract
Era globalisasi yang kian pesat ini, keberhasilan sebuah organisasi atau lembaga pemerintahan Pentingnya manajemen layanan kehumasan tergambar dari konsep Program Jumat Berkah yang diimplementasikan oleh Kementerian Agama Kota Kediri. Implementasi manajemen layanan kehumasan untuk meningkatkan antusiasme bersedekah masyarakat melalui program Jumat Berkah Kementerian Agama Kota Kediri. Penelitian ini menggunakan pendekatan kualitatif. Instrumen utama dalam penelitian ini adalah kehadiran peneliti sendiri. Kehadiran peneliti pada penelitian kualitatif merupakan suatu keharusan. Penelitian ini dilakukan di lingkungan Kementerian Agama Kota Kediri yang beralamatkan di Jl. Mayor Bismo No.30-A, Semampir, Kec. Mojoroto, Kabupaten Kediri. Penelitian dilakukan pada Bulan Fabruari sampai Maret Tahun 2024. Sumber data sekunder yang diperlukan yaitu: buku-buku, jurnal, artikel, makalah, majalah, dokumen-dokumen yang menjelaskan tentang kepemimpinan dan kehumasan, dokumen berupa foto dan dokumen Kementerian Agama Kota Kediri. Sumber Data Primer dalam penelitian ini adalah 10 orang. Metode pengumpulan data yang dilakukan yaitu dengan observasi partisipasi (pengamatan), wawancara mendalam (interview), dan studi dokumentasi data. Metode analisis data dengan analisis kualitatif. Hasil penelitian ini yaitu Implementasi manajemen layanan kehumasan melalui program Jumat Berkah dalam meningkatkan antusiasme bersedekah masyarakat terhadap Kemenag Kota Kediri dilaksanakan dalam lima tahapan, yaitu proses perencanaan, pengorganisasian, pelaksanaan, pengendalian dan proses evaluasi.
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Bruns, A. (2019). After the ‘APIcalypse’: Social media platforms and their fight against critical scholarly research. Information, Communication & Society, 22(11), 1544–1566.
Carpenter, M. A., Bauer, T., Erdogan, B., & Short, J. (2010). Principles of management. Flatworld Knowledge.
Chen, R., Lee, Y.-D., & Wang, C.-H. (2020). Total quality management and sustainable competitive advantage: serial mediation of transformational leadership and executive ability. Total Quality Management & Business Excellence, 31(5–6), 451–468.
Derakhshan, R., Turner, R., & Mancini, M. (2019). Project governance and stakeholders: a literature review. International Journal of Project Management, 37(1), 98–116.
Dozier, D. M. (2013). The organizational roles of communications and public relations practitioners. Excellence in Public Relations and Communication Management, 327–355.
Dyson, L. E., Liu, J., & Feng, X. (2019). Participatory Governance and Rural Social Protection in China: The Case of Dibao. Journal of Social Policy, 48(1), 168–189.
Edwards, L. (2018). Understanding public relations: Theory, culture and society. Understanding Public Relations, 1–288.
Evans, D., Bratton, S., & McKee, J. (2021). Social media marketing. AG Printing & Publishing.
Gillespie, N., & Siebert, S. (2018). Organizational trust repair. The Routledge Companion to Trust, 284–301.
Goetsch, D. L., & Davis, S. B. (2016). Quality management for organizational excellence: Introduction to total quality. pearson.
Grunfeld, H. (2018). Sustainability and consistency in public administration: conceptual considerations. Journal of Public Administration, Finance and Law, 12(1), 100–109.
Grunig, J. E., & Grunig, L. A. (2013). 11 Models of Public Relations and Communication. Excellence in Public Relations and Communication Management.
Grunig, J. E., & Repper, F. C. (2018). Strategic management, publics, and issues. Excellence in Public Relations and Communication Management, 117–157.
Hadi, A. (2021). Manajemen program humas dalam meningkatkan animo masyarakat terhadap Pesantren Ar-Rohmah Tahfizh Dau Malang. Universitas Islam Negeri Maulana Malik Ibrahim.
Hartley, J., Alford, J., Knies, E., & Douglas, S. (2017). Towards an empirical research agenda for public value theory. Public Management Review, 19(5), 670–685.
Hennink, M., Hutter, I., & Bailey, A. (2020). Qualitative research methods. Sage.
Herlambang, S. (2010). Public Relations and Customer Service. Yogyakarta: Gosyen Publishing.
Hernández, A., Manrique-GarcÃa, E., DÃaz-Gómez, N. M., & Bermejo-Higuera, J. (2020). Teachers’ Social Responsibility and the Quality of Education. Sustainability, 12(6), 24–35.
Hood, C., & Heald, D. (2006). Transparency: The key to better governance? (Vol. 135). Oxford University Press for The British Academy.
Hopkin, P. (2018). Fundamentals of risk management: understanding, evaluating and implementing effective risk management. Kogan Page Publishers.
Ishaq, R. El. (2017). Public Relations: Teori dan Praktik. Public Relations: Teori Dan Praktik. Malang: Intrans Publishing.
JABAR, F. A. Al. (2023). HUBUNGAN KAUSALITAS ISLAMIC LEADERSHIP DAN ISLAMIC WORK ETHIC TERHADAP EMPLOYEE PERFORMANCE DENGAN EMOTIONAL INTELLIGENCE SEBAGAI VARIABEL INTERVENING (Studi Pada Pegawai Kementerian Agama Jawa Tengah).
Johnston, J. (2020). Public relations: Theory and practice. Routledge.
Julianto, B., & Carnarez, T. Y. A. (2021). Faktor-Faktor Yang Mempengaruhi Organisasi Professional: Kepemimpinan, Komunikasi Efektif, Kinerja, Dan Efektivitas Organisasi (Suatu Kajian Studi Literature Review Ilmu Manajemen Terapan). Jurnal Ilmu Manajemen Terapan, 2(5), 676–691.
Kerzner, H. (2017). Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons.
Kriyantono, R. (2021). Baest Practice Humas (Public Relations) Bisnis Dan Pemerintah: Manajemen Humas, Teknik Produksi Media Publisitas dan Public Relations Writing. Prenada Media.
Kurniawan, H. H. (2017). Pengaruh perceived quality terhadap brand loyalty melalui mediasi brand image dan brand trust. Jurnal Bisnis Dan Manajemen, 4(2).
Larina, L. N. (2015). Practical application of total quality management system to education of international students. Procedia-Social and Behavioral Sciences, 215, 9–13.
Leonidou, E., Christofi, M., Vrontis, D., & Thrassou, A. (2020). An integrative framework of stakeholder engagement for innovation management and entrepreneurship development. Journal of Business Research, 119, 245–258.
Logan, N. (2021). A theory of corporate responsibility to race (CRR): Communication and racial justice in public relations. Journal of Public Relations Research, 33(1), 6–22.
Lubis, E. E. (2019). Peran humas dalam membentuk citra pemerintah. Jiana (Jurnal Ilmu Administrasi Negara), 12(1).
Lutz, F. (2017). The theory of interest. Routledge.
Mayer, I. (2015). Qualitative research with a focus on qualitative data analysis. International Journal of Sales, Retailing & Marketing, 4(9), 53–67.
Moleong, L. J. (2014). Metode penelitian kualitatif edisi revisi. Bandung: PT Remaja Rosdakarya.
Morden, T. (2017). Principles of management. Routledge.
Morissan, S. H. (2014). Manajemen public relations. Kencana.
Mukarom, Z., & Laksana, M. W. (2015). Manajemen Public Relation (Panduan Efektif Pengelolaan Hubungan Masyarakat). Pustaka Setia.
Musa, M. M. (2021). Peran Agama Dalam Perubahan Sosial Masyarakat. Nuansa: Jurnal Studi Islam Dan Kemasyarakatan, 14(2).
Myeong, S., & Seo, H. (2016). Which type of social capital matters for building trust in government? Looking for a new type of social capital in the governance era. Sustainability, 8(4), 322.
Nabatchi, T., & Amsler, L. B. (2014). Direct public engagement in local government. The American Review of Public Administration, 44(4_suppl), 63S-88S.
Nugrahani, F., & Hum, M. (2014). Metode penelitian kualitatif. Solo: Cakra Books, 1(1), 3–4.
Nugroho, R. (2021). Kebijakan Publik: Implementasi dan Pengendalian Kebijakan. Elex Media Komputindo.
Prasetyo, B. D., & Febriani, N. S. (2020). Strategi Branding: Teori dan Perspektif Komunikasi dalam Bisnis. Universitas Brawijaya Press.
Pratama, R. (2020). Pengantar manajemen. Deepublish.
Pratomo, A. (2011). STRATEGI CORPORATE BRANDING LEMBAGA PEMERINTAH DALAM MENCIPTAKAN NILAI LEMBAGA (Studi Kasus Lembaga Penerbangan dan Antariksa Nasional). Universitas Mercu Buana Jakarta-Menteng.
Rawls, J. (2017). A theory of justice. In Applied Ethics (pp. 21–29). Routledge.
Rumane, A. R. (2017). Quality management in construction projects. CRC press.
Rusdiani, A. (2021). Prinsip-Prinsip Manajemen Presfektif Islam. Jurnal Pengembangan Profesi Pendidik Indonesia, 1(2), 21–28.
Saleh, S. (2017). Analisis data kualitatif. Pustaka Ramadhan, Bandung.
Sawir, M. (2020). Birokrasi Pelayanan Publik Konsep, Teori, Dan Aplikasi. Deepublish.
Sembodo, S. P. (2016). The Influence of Total Quality Management on Good Governance Through Commitment Organizational Of State Senior High School And Vocational School In Surabaya. DIA: Jurnal Administrasi Publik, 14(01).
Sen, A. (2017). Well-being, agency and freedom the Dewey Lectures 1984. In Justice and the capabilities approach (pp. 3–55). Routledge.
Sharma, S., & Mitra, K. (2018). Investigating the Influence of Transparency on Public’s Trust and Participation in the Context of E-Government Services. Information Systems Frontiers, 20(1), 155–170.
Sinambela, E. A., & Darmawan, D. (2021). Pengaruh Total Quality Management dan Manajemen Pengetahuan terhadap Kinerja Organisasi. Cemerlang: Jurnal Manajemen Dan Ekonomi Bisnis, 1(4), 1–12.
Sirajuddin, S. M., & Atrianingsi, A. (2020). Kepercayaan Publik (Public Trust) Terhadap E-Government: Studi Kasus Penggunaan E-Mobile BPJS Kesehatan Di Kota Makassar. Publik (Jurnal Ilmu Administrasi), 9(1), 80–88.
Smith, R. D. (2020). Strategic planning for public relations. Routledge.
Spradley, J. P. (2016). Participant observation. Waveland Press.
Staats, E. B. (2018). Public service and the public interest. In Public Service (pp. 371–380). Routledge.
Stilgoe, J., Lock, S. J., & Wilsdon, J. (2014). Why should we promote public engagement with science? Public Understanding of Science, 23(1), 4–15.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif dan R& D. Bandung: Alfabeta.
Sutherland, K., Freberg, K., Driver, C., & Khattab, U. (2020). Public relations and customer service: Employer perspectives of social media proficiency. Public Relations Review, 46(4), 101954.
Terry, G. R. (2021). Dasar-Dasar Manajemen Edisi Revisi. Bumi Aksara.
Thobias, E. (2013). Pengaruh modal sosial terhadap perilaku kewirausahaan (suatu studi pada pelaku usaha mikro kecil menengah di Kecamatan Kabaruan Kabupaten Kepulauan Talaud). Acta Diurna Komunikasi, 2(2).
Tuten, T. L. (2023). Social media marketing. Sage Publications Limited.
Vedung, E. (2017). Public policy and program evaluation. Routledge.
Published
2024-08-20
How to Cite
MAULAN, Dawut; ASKAFI, Eka; SAPTARIA, Lina.
Implementasi Manajemen Layanan Kehumasan Untuk Meningkatkan Antusiasme Bersedekah Masyarakat Melalui Program Jumat Berkah Kementerian Agama Kota Kediri.
Otonomi, [S.l.], v. 24, n. 1, p. 187-196, aug. 2024.
ISSN 2657-1684.
Available at: <https://ejournal.uniska-kediri.ac.id/index.php/otonomi/article/view/5774>. Date accessed: 21 dec. 2024.
doi: https://doi.org/10.32503/otonomi.v24i1.5774.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
http://creativecommons.org/licenses/by/4.0
