Transformasi UMKM Desa Candirejo, Magetan: Meningkatkan Daya Saing Melalui Visual Branding dan Digital Marketing

Abstract

The mentoring program for MSMEs in visual branding and digital marketing in Candirejo Village aims to enhance business competitiveness through strong brand identity and digital marketing optimization. This initiative includes training and hands-on practice in logo creation, banner design, and digital marketing strategies using social media and Google Maps. The results show increased awareness and skills among MSME owners in utilizing modern marketing techniques. However, challenges remain in technology access and digital platform management. Continuous mentoring is needed to ensure sustainable benefits and support the growth of more innovative and competitive MSMEs in the digital era.