PENDAMPINGAN KNOWLEDGE SHARING DAN SEARCH ENGINE OPTIMATION PADA TAMAN REKREASI SENGKALING UMM

Abstract

Community Service is one form of the Tri Dharma of Muhammadiyah University of Malang. This service program aims to develop the potential of Sengkaling Recreation Park employees in terms of managing existing potential, including existing MSMEs and implementing product outbound in . This service also focuses on improving information technology, namely Search Engine Optimization. Knowledge Sharing is really needed by all humans in exploring information and sharing knowledge. The Knowledge Sharing carried out is a motivation for management and assistance in the management of Sengkaling Recreation Park products such as in the MSME community and outbound at the Sengkaling Recreation Park. The results of this service provide a significant positive impact. Increased knowledge, skills and motivation are positive results resulting from this activity. In particular, the exchange of knowledge on the management of Sengkaling Recreation Park specifically increased their understanding of the potential of digital technology, including SEO concepts and social media marketing strategies. Apart from providing increased knowledge and skills, this activity also provides positive encouragement for the independence of the digital marketing team.