Pengaruh Brand Personality, Brand Experience, dan Brand Love Terhadap Brand Loyalty (Studi pada Starbucks Sidoarjo)
Abstract
This study aims to explore the influence of Brand Personality, Brand Experience, and Brand Love on Brand Loyalty at Starbucks Sidoarjo. The approach used in this research is quantitative with descriptive methods, involving all Starbucks customers in Sidoarjo as a population, and a sample of 100 people was taken. The sample selection was carried out using purposive sampling technique, with the criteria of men and women who were more than 17 years old and made direct purchases at Starbucks Sidoarjo outlets. Data were obtained through a questionnaire, and responses were rated using a Likert scale. To analyze the data, the PLS-SEM method was applied with the help of SmartPLS 3. 0 software. The findings of this study indicate that Brand Personality has an effect on Brand Loyalty of Starbucks products in Sidoarjo, Brand Experience also contributes to Brand Loyalty of Starbucks products in Sidoarjo, and Brand Love has an influence on Brand Loyalty of Starbucks products in Sidoarjo.
References
Achmad, G. N., Hudayah, S., ZA, S. Z., & Hasanah, S. M. (2020). The influence of brand image, Brand Personality and Brand Experience on Brand Love and Their Impact on Brand Loyalty of Cellular Card Users. AFEBI Economic and Finance Review, 5(1), 65. https://doi.org/10.47312/aefr.v5i01.457
Angelina, J., & Nurlinda, R. (2023). The Influence of Brand Experience and Brand Personality on Brand Loyalty Through Brand Love. Jurnal Scientia, 12(03), 2677–2693. https://doi.org/10.58471/scientia.v12i03.1620
Athoillah, Nuraeni, & Sulhan, S. S. (2024). Pengaruh Brand Personality dan Produk Quality Terhadap Brand Love dan Brand Brand Loyality pada Depo Bangunan Sidoarjo. Journal of Economic, Management and Entrepreneurship, 2(1), 21–31. https://doi.org/10.61502/jemes.v2i1.85
Bambang, Lubis, A. R., & Darsono, N. (2019). Pengaruh brand image, brand personality, brand experience terhadap brand love dampaknya pada brand loyalty gayo aceh coffee pt. oro kopi gayo kabupaten aceh tengah bambang. Jurnal Perspektif Manajemen Dan Perbankan, 8(3), 158–184.
Brenda, F., & Anjarnarko, T. (2022). Pengaruh Kepercayaan Merek dan Kepribadian Merek Terhadap Loyalitas Merek Es Krim Walls di Surabaya. Jurnal Ilmu Pendidikan, 7.
Bustomi, M., Yanti, R., & Resmawa, I. N. (2023). Pemasaran berdasarkan Pengalaman, Citra Merek dan Loyalitas Merek pada Kopi Kenangan di Surabaya. Remik: Riset Dan E-Jurnal Manajemen Informatika Komputer, 7(3), 1336–1348.
Celyn, J., & Hasan, G. (2023). Pengaruh Brand Experience, Perceived Value, Brand Personality, Brand Image, Product Quality Dan Service Quality Terhadap Brand Loyalty dengan Brand Trust Sebagai Variabel Mediasi pada Pengguna Brand Handphone di Kota Batam. Journal of Management & Business, Volume 6(Issue 1), 168–177. https://doi.org/10.37531/sejaman.v6i1.3830
Efendi, M. I., & Farida, S. N. (2021). Exploring The Impact Of Brand Love , Brand Image , And Brand Attachment On Brand Loyalty Ii . Literature Review And Hypotheses Development. Jurnal Ekonomi Dan Bisnis (EK&BI), 4(1), 384–392. https://doi.org/10.37600/ekbi.v4i1.228
Erica Adriana, Uki Yonda Asepta, & Louis Febriano Sujono. (2023). Pengaruh Kepribadian Merek Dan Pengalaman Merek Terhadap Ikatan Emosional Merek Kedai Kopi. CEMERLANG : Jurnal Manajemen Dan Ekonomi Bisnis, 3(2), 114–130. https://doi.org/10.55606/cemerlang.v3i2.1117
Farisa, S., Rahmat, & Candra, Y. (2024). Brand Experience dan Brand Personality terhadap Brand Loyalty. Jurnal Ekobistek, 13(4), 6–11. https://doi.org/10.35134/ekobistek.v13i4.843
Gunawan, A. (2019). Pengaruh Perceived Quality, Perceived Value, dan Brand Personality terhadap Brand Loyalty dari Produk Fashion Cotton-On di Surabaya. Jurnal Strategi Pemasaran, 6(2), 1–10.
Hair, J. F., Hult M., G. T., Ringle, C. M., &, & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). Sage, 390.
Hoffman, D. W. (2021). Brand Marketing (A. Masruroh (ed.)). Widina Bhakti Persada Bandung.
Intan, Y., Chan, S., & Laksamana, P. (2024). Exploring The Impact Of Brand Love , Brand Image , And Brand Attachment On Brand Loyalty Ii . Literature Review And Hypotheses Development. INTERNATIONAL CONFERENCE PERBANAS INSTITUTE, 70–78.
Kasiha, Wisdom N.T, Kasiha, W. N. ., Lumanau, Bode, Lumanau, Bode, & Raintung, Michael Ch. (2023). Pengaruh Brand Experience, Affective Commitment, Dan Brand Trust Terhadap Brand Loyality Pada Konsumen Café Ngopijo Di Manado. Jurnal EMBA, 11(3), 410–419.
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for Humanity.
Kurniawan, K., & Yani, M. (2022). The Importance of Brand Love as a Link Between Brand Trust, Brand Image and Product Quality, on Consumer Purchasing Decisions in Sidoarjo: Pentingnya Brand …. Archive.Umsida.Ac.Id, 1–13.
Laura, W., & Hardilawati. (2024). The Mediating Role of Brand Love between Brand Personality and Brand Loyalty : A Study on SMEs Traditional Woven Fabric in Indonesia. Journal of Entrepreneurship and Busines, 12(2), 132–146. https://doi.org/10.17687/jeb.v12i2.1380
Liang Kee Goh. (2023). Indonesia’s Coffee Consumption Trends in 2023. Snapcart.
Panjaitan, A. O. Y., Rofiaty, & Sudjatno. (2019). Pengaruh Pengalaman Merek Terhadap Loyalitas Merek Melalui Mediasi Kepuasan Merek dan Kepercayaan Merek (Studi Pada Kuliner Khas Kota Malang). Jurnal Bisnis Dan Manajemen, 3(2), 1–21.
Prasetyo, A. H., Suciningtyas, S., & Ningsih, D. W. (2024). Pengaruh Brand Experience , Brand Image Dan Persepsi Kualitas. Jurnal Magisma, XII(2), 150–163.
Purwanto, E., Bachtiar, D., Septiani, K. M., Ridhwan, N., Deviny, J., Dahlan, K. S. S., Susanto, D. A., & Marey, D. R. E. (2020). Technology Adoption a Conceptual Framework. In Yayasan Pendidikan Philadelphia.
Purwianti, L., Rusiana, N., & Fahlevi, R. (2023). Pengaruh Brand Satisfaction Terhadap Brand Loyalty Dengan Mediasi Brand Preference, Brand Trust, Dan Brand Love Pada Generasi Z Dikota Batam. Jurnal Administrasi Dan Manajemen, 13(3), 228–241. https://doi.org/10.52643/jam.v13i3.3259
Putra, F. I. F. S., Panjaitan, R., & Fatmawati, E. R. (2023). Strategi Membangun Loyalitas Merek: Tinjauan Komprehensif Terhadap Program Loyalti Digital, Brand Love, Dan Kemudahan Konsumen Dalam Era Smartphone (Vol. 1, Issue December).
Ragda, I., Rahayu, S., Fauzi, & Novitasari, E. (2023). BRAND LOYALTY: THE EFFECT OF BRAND TRUST, BRAND PERSONALITY, AND BRAND ATTACHMENT. International Journal of Economics, Business and Accounting Research (IJEBAR), 2023(2), 1–8.
Rasbi, Jenna Nadia. (2024). Geliat Gerai Kopi Lokal Pasca-Boikot Starbucks. Jangkara.
Rozi, Mokhammad Fakhrur. (2023). Pengaruh Brand Love dan Kepercayaan Merek terhadap Loyalitas Merek (Pada Konsumen Eiger di Pandaan Pasuruan). Journal of Economic, Management and Entrepreneurship, 1(2), 66–71.
Rusly Sihombing, R., Laura Hardilawati, W., Fikri, K., & Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau, P. (2023). Pengaruh Brand Image, Brand Personality Dan Brand Love Terhadap Brand Loyalty Pada Pakaian Formal Pria Merek Cardinal Di Matahari Mall Ska Pekanbaru. Jurnal Ilmiah Mahasiswa Merdeka Emba, 2(1), 492–501.
Salsabila, S., Bte, M., & Munir, B. (2024). The Effect of Halal Brand Personality , Brand Experience , User Experience and E-Service Quality on Brand Loyalty ( Case Study on Muslim Consumers of Skintific Products in Surabaya ). ADILLA: Jurnal Ekonomi Syariah, 7(2), 170–187.
Saputra, G. E., Pauzy, D. M., & Wibawa, G. R. (2024). The Influence Of Brand Image, Brand Personality And Brand Trust On Brand Loyalty For Indomie Noodle Products (Survey of Management Study Program Students at University Perjuangan Tasikmalaya). Journal of Management, Economic, and Accounting, 3(2), 259–272. https://doi.org/10.37676/jmea.v3i2.431
Sekaran, U., & Roger, B. (2013). Research Methods for Business: A Skill-Building Approach. Leadership & Organization Development Journal, 34(7), 700–701. https://doi.org/10.1108/lodj-06-2013-0079
Siahaan, J., Marchelin, T. N., & Wijayanti, C. A. (2023). Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah. Journal of Management and Business Review, 20(1), 34–54. https://doi.org/10.34149/jmbr.v20i1.313
Starbucks Company. (2024). Tentang Starbucks Indonesia. Starbucks Coffee Company.
Sujana, E. R., Verinita, & Sari, D. K. (2023). Pengaruh Brand Experience dan Brand Engagement terhadap Brand Loyalty dengan Brand Trust sebagai Variabel Mediasi. Jurnal Informatika Ekonomi Bisnis, 15(1), 554–558. https://doi.org/10.37034/infeb.v5i2.567
Suntoro, W., & Silintowe, Y. B. R. (2020). Analisis Pengaruh Pengalaman Merek, Kepercayaan Merek, dan Kepuasan Merek terhadap Loyalitas Merek. Maneggio: Jurnal Ilmiah Magister Manajemen, 32(1), 25–41.
Tamadesha, A. (2018). Pengaruh Customer Experience Dan Brand Image Terhadap Customer Loyalty Starbucks Bandung. Journal of Accounting and Business Studies, 3(1), 18.
Wahyuni, R. S. (2024). Pengaruh Brand Love Dan Brand Image Terhadap Brand Loyalty Pada Produk Indomie. Jurnal Tajam, 07(2), 75–82.
Widiasuari, R. I. A. P., & Sukaatmadja, I. P. G. (2021). the Role of Brand Love Mediates the Influence of Brand Experience and Self Expressive Brand on Brand Loyalty: a Case Study on Starbucks Consumers in Denpasar. Russian Journal of Agricultural and Socio-Economic Sciences, 114(6), 182–189. https://doi.org/10.18551/rjoas.2021-06.20
Angelina, J., & Nurlinda, R. (2023). The Influence of Brand Experience and Brand Personality on Brand Loyalty Through Brand Love. Jurnal Scientia, 12(03), 2677–2693. https://doi.org/10.58471/scientia.v12i03.1620
Athoillah, Nuraeni, & Sulhan, S. S. (2024). Pengaruh Brand Personality dan Produk Quality Terhadap Brand Love dan Brand Brand Loyality pada Depo Bangunan Sidoarjo. Journal of Economic, Management and Entrepreneurship, 2(1), 21–31. https://doi.org/10.61502/jemes.v2i1.85
Bambang, Lubis, A. R., & Darsono, N. (2019). Pengaruh brand image, brand personality, brand experience terhadap brand love dampaknya pada brand loyalty gayo aceh coffee pt. oro kopi gayo kabupaten aceh tengah bambang. Jurnal Perspektif Manajemen Dan Perbankan, 8(3), 158–184.
Brenda, F., & Anjarnarko, T. (2022). Pengaruh Kepercayaan Merek dan Kepribadian Merek Terhadap Loyalitas Merek Es Krim Walls di Surabaya. Jurnal Ilmu Pendidikan, 7.
Bustomi, M., Yanti, R., & Resmawa, I. N. (2023). Pemasaran berdasarkan Pengalaman, Citra Merek dan Loyalitas Merek pada Kopi Kenangan di Surabaya. Remik: Riset Dan E-Jurnal Manajemen Informatika Komputer, 7(3), 1336–1348.
Celyn, J., & Hasan, G. (2023). Pengaruh Brand Experience, Perceived Value, Brand Personality, Brand Image, Product Quality Dan Service Quality Terhadap Brand Loyalty dengan Brand Trust Sebagai Variabel Mediasi pada Pengguna Brand Handphone di Kota Batam. Journal of Management & Business, Volume 6(Issue 1), 168–177. https://doi.org/10.37531/sejaman.v6i1.3830
Efendi, M. I., & Farida, S. N. (2021). Exploring The Impact Of Brand Love , Brand Image , And Brand Attachment On Brand Loyalty Ii . Literature Review And Hypotheses Development. Jurnal Ekonomi Dan Bisnis (EK&BI), 4(1), 384–392. https://doi.org/10.37600/ekbi.v4i1.228
Erica Adriana, Uki Yonda Asepta, & Louis Febriano Sujono. (2023). Pengaruh Kepribadian Merek Dan Pengalaman Merek Terhadap Ikatan Emosional Merek Kedai Kopi. CEMERLANG : Jurnal Manajemen Dan Ekonomi Bisnis, 3(2), 114–130. https://doi.org/10.55606/cemerlang.v3i2.1117
Farisa, S., Rahmat, & Candra, Y. (2024). Brand Experience dan Brand Personality terhadap Brand Loyalty. Jurnal Ekobistek, 13(4), 6–11. https://doi.org/10.35134/ekobistek.v13i4.843
Gunawan, A. (2019). Pengaruh Perceived Quality, Perceived Value, dan Brand Personality terhadap Brand Loyalty dari Produk Fashion Cotton-On di Surabaya. Jurnal Strategi Pemasaran, 6(2), 1–10.
Hair, J. F., Hult M., G. T., Ringle, C. M., &, & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). Sage, 390.
Hoffman, D. W. (2021). Brand Marketing (A. Masruroh (ed.)). Widina Bhakti Persada Bandung.
Intan, Y., Chan, S., & Laksamana, P. (2024). Exploring The Impact Of Brand Love , Brand Image , And Brand Attachment On Brand Loyalty Ii . Literature Review And Hypotheses Development. INTERNATIONAL CONFERENCE PERBANAS INSTITUTE, 70–78.
Kasiha, Wisdom N.T, Kasiha, W. N. ., Lumanau, Bode, Lumanau, Bode, & Raintung, Michael Ch. (2023). Pengaruh Brand Experience, Affective Commitment, Dan Brand Trust Terhadap Brand Loyality Pada Konsumen Café Ngopijo Di Manado. Jurnal EMBA, 11(3), 410–419.
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for Humanity.
Kurniawan, K., & Yani, M. (2022). The Importance of Brand Love as a Link Between Brand Trust, Brand Image and Product Quality, on Consumer Purchasing Decisions in Sidoarjo: Pentingnya Brand …. Archive.Umsida.Ac.Id, 1–13.
Laura, W., & Hardilawati. (2024). The Mediating Role of Brand Love between Brand Personality and Brand Loyalty : A Study on SMEs Traditional Woven Fabric in Indonesia. Journal of Entrepreneurship and Busines, 12(2), 132–146. https://doi.org/10.17687/jeb.v12i2.1380
Liang Kee Goh. (2023). Indonesia’s Coffee Consumption Trends in 2023. Snapcart.
Panjaitan, A. O. Y., Rofiaty, & Sudjatno. (2019). Pengaruh Pengalaman Merek Terhadap Loyalitas Merek Melalui Mediasi Kepuasan Merek dan Kepercayaan Merek (Studi Pada Kuliner Khas Kota Malang). Jurnal Bisnis Dan Manajemen, 3(2), 1–21.
Prasetyo, A. H., Suciningtyas, S., & Ningsih, D. W. (2024). Pengaruh Brand Experience , Brand Image Dan Persepsi Kualitas. Jurnal Magisma, XII(2), 150–163.
Purwanto, E., Bachtiar, D., Septiani, K. M., Ridhwan, N., Deviny, J., Dahlan, K. S. S., Susanto, D. A., & Marey, D. R. E. (2020). Technology Adoption a Conceptual Framework. In Yayasan Pendidikan Philadelphia.
Purwianti, L., Rusiana, N., & Fahlevi, R. (2023). Pengaruh Brand Satisfaction Terhadap Brand Loyalty Dengan Mediasi Brand Preference, Brand Trust, Dan Brand Love Pada Generasi Z Dikota Batam. Jurnal Administrasi Dan Manajemen, 13(3), 228–241. https://doi.org/10.52643/jam.v13i3.3259
Putra, F. I. F. S., Panjaitan, R., & Fatmawati, E. R. (2023). Strategi Membangun Loyalitas Merek: Tinjauan Komprehensif Terhadap Program Loyalti Digital, Brand Love, Dan Kemudahan Konsumen Dalam Era Smartphone (Vol. 1, Issue December).
Ragda, I., Rahayu, S., Fauzi, & Novitasari, E. (2023). BRAND LOYALTY: THE EFFECT OF BRAND TRUST, BRAND PERSONALITY, AND BRAND ATTACHMENT. International Journal of Economics, Business and Accounting Research (IJEBAR), 2023(2), 1–8.
Rasbi, Jenna Nadia. (2024). Geliat Gerai Kopi Lokal Pasca-Boikot Starbucks. Jangkara.
Rozi, Mokhammad Fakhrur. (2023). Pengaruh Brand Love dan Kepercayaan Merek terhadap Loyalitas Merek (Pada Konsumen Eiger di Pandaan Pasuruan). Journal of Economic, Management and Entrepreneurship, 1(2), 66–71.
Rusly Sihombing, R., Laura Hardilawati, W., Fikri, K., & Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau, P. (2023). Pengaruh Brand Image, Brand Personality Dan Brand Love Terhadap Brand Loyalty Pada Pakaian Formal Pria Merek Cardinal Di Matahari Mall Ska Pekanbaru. Jurnal Ilmiah Mahasiswa Merdeka Emba, 2(1), 492–501.
Salsabila, S., Bte, M., & Munir, B. (2024). The Effect of Halal Brand Personality , Brand Experience , User Experience and E-Service Quality on Brand Loyalty ( Case Study on Muslim Consumers of Skintific Products in Surabaya ). ADILLA: Jurnal Ekonomi Syariah, 7(2), 170–187.
Saputra, G. E., Pauzy, D. M., & Wibawa, G. R. (2024). The Influence Of Brand Image, Brand Personality And Brand Trust On Brand Loyalty For Indomie Noodle Products (Survey of Management Study Program Students at University Perjuangan Tasikmalaya). Journal of Management, Economic, and Accounting, 3(2), 259–272. https://doi.org/10.37676/jmea.v3i2.431
Sekaran, U., & Roger, B. (2013). Research Methods for Business: A Skill-Building Approach. Leadership & Organization Development Journal, 34(7), 700–701. https://doi.org/10.1108/lodj-06-2013-0079
Siahaan, J., Marchelin, T. N., & Wijayanti, C. A. (2023). Pengaruh Brand Personality, Brand Experience, Self-Brand Connection, Brand Love & Brand Trust terhadap Brand Loyalty Kosmetik Wardah. Journal of Management and Business Review, 20(1), 34–54. https://doi.org/10.34149/jmbr.v20i1.313
Starbucks Company. (2024). Tentang Starbucks Indonesia. Starbucks Coffee Company.
Sujana, E. R., Verinita, & Sari, D. K. (2023). Pengaruh Brand Experience dan Brand Engagement terhadap Brand Loyalty dengan Brand Trust sebagai Variabel Mediasi. Jurnal Informatika Ekonomi Bisnis, 15(1), 554–558. https://doi.org/10.37034/infeb.v5i2.567
Suntoro, W., & Silintowe, Y. B. R. (2020). Analisis Pengaruh Pengalaman Merek, Kepercayaan Merek, dan Kepuasan Merek terhadap Loyalitas Merek. Maneggio: Jurnal Ilmiah Magister Manajemen, 32(1), 25–41.
Tamadesha, A. (2018). Pengaruh Customer Experience Dan Brand Image Terhadap Customer Loyalty Starbucks Bandung. Journal of Accounting and Business Studies, 3(1), 18.
Wahyuni, R. S. (2024). Pengaruh Brand Love Dan Brand Image Terhadap Brand Loyalty Pada Produk Indomie. Jurnal Tajam, 07(2), 75–82.
Widiasuari, R. I. A. P., & Sukaatmadja, I. P. G. (2021). the Role of Brand Love Mediates the Influence of Brand Experience and Self Expressive Brand on Brand Loyalty: a Case Study on Starbucks Consumers in Denpasar. Russian Journal of Agricultural and Socio-Economic Sciences, 114(6), 182–189. https://doi.org/10.18551/rjoas.2021-06.20
Published
2025-12-01
How to Cite
CHARIRI, Mochammad Iqbal; YANI, Muhammad; HARIASIH, Misti.
Pengaruh Brand Personality, Brand Experience, dan Brand Love Terhadap Brand Loyalty (Studi pada Starbucks Sidoarjo).
REVITALISASI : Jurnal Ilmu Manajemen, [S.l.], v. 14, n. 2, p. 356-367, dec. 2025.
ISSN 2657-1684.
Available at: <https://ejournal.uniska-kediri.ac.id/index.php/Revitalisasi/article/view/7755>. Date accessed: 23 jan. 2026.
doi: https://doi.org/10.32503/revitalisasi.v14i2.7755.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License
