Pengaruh Product Quality Terhadap Purchase Decision Yang Dimediasi Oleh Customer Experience Dan Brand Trust Pada Produk Skintific
Abstract
This research aims to examine the impact of product quality on purchasing decisions, with customer experience and brand trust acting as mediating variables in Skintific products. Data was gathered through online questionnaires completed by 119 respondents who are users of the product. The study employed validity and reliability tests, along with analysis using SmartPLS 4.0 software to evaluate the model and test hypotheses. The findings indicate that product quality significantly influences customer experience in a positive way. Additionally, product quality has a notable positive impact on brand trust. Moreover, customer experience plays a significant role in enhancing purchase decisions, while brand trust also positively affects purchase decisions. Furthermore, product quality itself has a direct and significant effect on purchase decisions. Mediation analysis confirms that both customer experience and brand trust effectively bridge the relationship between product quality and purchasing decisions. These results suggest that enhancing product quality can strengthen customer experience and brand trust, ultimately leading to higher purchase decision.
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Latif, Ludi Luzuardi and Imanuddin Hasbi. "Pengaruh Customer Experience Dan Brand Image Terhadap Purchase Decision." eProceedings of Management 8, no. 1 (2021).
Makahimpong, Winda KN, Danny DS Mukuan, and Tinneke M Tumbel. "Pengaruh Integrated Marketing Communication, Customer Experience Dan Brand Image Terhadap Purchase Decision Pada Lazada Indonesia." Productivity 4, no. 5 (2023): 499-506.
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Nisa, Tamara Alfira, Leli Deswindi, and Ahmad Maulidizen. "Pengaruh Citra Merek, Promosi Dan Online Customer Experience Terhadap Keputusan Pembelian Studi Pada Aplikasi Tokopedia." Jurnal Penelitian Ekonomi Manajemen dan Bisnis 1, no. 2 (05/22 2022): 38-52. Accessed 2024/12/30. http://dx.doi.org/10.55606/jekombis.v1i2.607.
Rua, Sabino, Estanislau de Sousa Saldanha, and Alvaro Menezes Amaral. "Examining the Relationships among Product Quality, Customer Satisfaction and Loyalty in the Bamboo Institute, Dili, Timor-Leste." Timor Leste Journal of Business and Management 2 (2020): 33-44.
Sandi, Boy. "Pengaruh E-Wom Dan Costumer Experience Terhadap Keputusan Pembelian Produk Pakaian Di Situs Jual Beli Online Tokopedia." MBR (Management and Business Review) 1, no. 2 (2017): 106-15.
Sari, Melinda and Holmes Rolandy Kapuy. "Pengaruh Interior Display Dan Customer Experience Terhadap Keputusan Pembelian Di Cafe Butterfly." Ekomen 21, no. 1 (2022): 36-46.
Septiani, Linda. "Pengaruh Celebrity Endorser Dan Customer Experience Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Mediasi Pada Produk Skincare Skintific(Studi Kasus Pada Pengguna Produk Skincare Skintific Di Kota Malang)." Universitas Islam Malang, 2023.
Septiani, Linda, Nur Diana, and Rahmawati Rahmawati. "Pengaruh Celebrity Endorser Dan Customer Experience Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Mediasi Pada Produk Skincare Skintific (Studi Kasus Pengguna Produk Skincare Skintific Di Kota Malang)." E-JRM: Elektronik Jurnal Riset Manajemen 13, no. 01 (2024): 1367-79.
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Sugiyono, Prof Dr. "Metode Penelitian Kuantitatif Kualitatif Dan R&D (M. Dr. Ir. Sutopo. S. Pd." ALFABETA, cv (2019).
Sujarweni, V Wiratna. Metodologi Penelitian Bisnis & Ekonomi. Yogyakarta: Pustaka baru press, 2015.
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Utama, Rizki Supriyanto and Syaefulloh Syaefulloh. "Pengaruh Brand Equity Dan Brand Trust Terhadap Purchase Decision Melalui Customer Satisfaction Pada Baju Branded Di Kota Pekanbaru." Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan 18, no. 1 (2024): 725-46.
Wardhani, Yustika, Endah Pri Ariningsih, and Mahendra Galih Prasaja. "Pengaruh Celebrity Endorser Dan Product Quality Terhadap Purchase Decision Dengan Brand Image Sebagai Variabel Intervening." Volatilitas Jurnal Manajemen dan Bisnis 5, no. 5 (2023): 233-52.
Wijaya, Angga Pandu and Intan Tri %J Jurnal Analisis Bisnis Ekonomi Annisa. "The Influence of Brand Image, Brand Trust and Product Packaging Information on Purchasing Decisions." 18, no. 1 (2020): 24-35.
Yulita, Rahma. "Pengaruh Kualitas Produk Dan Positioning Terhadap Keputusan Pembelian Melalui Kepercayaan Merek Produk Asuransi Kesehatan Kumpulan Di Pt. Asuransi Jiwa Generali Indonesia Regional Sumatera." Insight Management Journal 1, no. 3 (05/28 2021): 95-105. Accessed 2024/12/29. http://dx.doi.org/10.47065/imj.v1i3.77.
Yusnia, Yusnia and AY Burhanudin. "Costumer Experience, Diferensiasi Produk, Dan Kualitas Produk Terhadap Keputusan Pembelian Terhadap Keputusan Pembelian Konsumen Di Pusat Grosir Solo." Jurnal Ilmiah Edunomika 4, no. 01 (2020): 463826.
Zuhdi, Dzakwan Amar, Wichitra Yasya, and Dwinarko %J Jurnal Interaksi: Jurnal Ilmu Komunikasi Dwinarko. "Pengaruh Kepercayaan Dan Pengalaman Pembelian Online Terhadap Minat Beli Di E-Commerce Shopee." 7, no. 2 (2023): 261-77.
Akbar, Mada Faisal. "The Influence of Product Quality and Price on Purchasing Decisions at Mitraindo South Tangerang Online Shop." Jurnal Ad'ministrare 6, no. 2 (2019): 237-48.
Akbari, Rizki Zulfi, Erna Listiana, and Rizky %J Ilomata International Journal of Management Fauzan. "The Role of Brand Image in Mediating the Influence of Social Media Marketing and Product Quality on Purchase Decision Uniqlo in Indonesia." 5, no. 1 (2024): 23-44.
Anuraga, Gangga, Artanti Indrasetianingsih, and Muhammad Athoillah. "Pelatihan Pengujian Hipotesis Statistika Dasar Dengan Software R." BUDIMAS: Jurnal Pengabdian Masyarakat 3, no. 2 (2021): 327-34.
Arikunto, Suharsimi. "Dasar-Dasar Evaluasi Pendidikan, Cet. Iii; Jakarta: Pt." Bumi Aksara (2010).
Arswenda, Marcello Hata and Nurul Huda. "Pengaruh Brand Image, Product Quality, Dan Hedonic Lifestyle Terhadap Purchase Decision Iphone Di Kota Jepara." Jurnal Bina Bangsa Ekonomika 17, no. 2 (2024): 2149-63.
Aurellia, Diva and Helena Sidharta. "Pengaruh Brand Image Terhadap Keputusan Pembelian Melalui Brand Trust Sebagai Variabel Mediasi Pada Produk Skincare Lokal." Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis 8, no. 1 (02/20 2023): 93-101. Accessed 2024/12/29. http://dx.doi.org/10.37715/jp.v8i1.3054.
Azzahra, Fikka Diaz and Mohamad %J Jurnal Bisnis Rizan, Manajemen, Dan Keuangan-JBMK. "Pengaruh Social Media Marketing Dan Brand Awareness Terhadap Purchase Intention Serta Dampaknya Pada Purchase Decision: Studi Pada Pengguna Layanan Online Food Delivery Di Jakarta." 2, no. 3 (2021): 874-90.
Britania, Winda and Mohamad Rifqy Roosdhani. "Pengaruh Perceived Quality, Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Produk Skintific (Study Pada Konsumen Di Kabupaten Jepara)." Jurnal Ekonomika dan Manajemen 13, no. 1 (2024): 92-106.
Citra, Tamara and Suryono Budi Santoso. "Analisis Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Cetakan Continuous Form Melalui Kepercayaan Merek (Studi Pada Percetakan Jadi Jaya Group, Semarang)." Diponegoro Journal of Management 5, no. 2 (2016): 158-69.
Dewi, Nurna Dewi. "Pengaruh Kemudahan, Keamanan Dan Pengalaman Pembelian Terhadap Keputusan Pembeliansecara Onlinemenggunakan Aplikasi Shopee (Studi Kasus Mahasiswa Fakultas Ekonomi Universitas Maarif Hasyim Latif Sidoarjo)." JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi 8, no. 1 (2019): 25-32.
Dwijantoro, Rizky, Bernadin Dwi, and Nobelson Syarief. "Pengaruh Harga, Kualitas Produk, Dan Promosi Terhadap Keputusan Pembelian Marketplace Shopee." Jurnal Riset Manajemen Dan Bisnis 16, no. 2 (2022): 63.
Efendi, Farhan Bachtiar and Siti Aminah. "Pengaruh Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare Skintific (Studi Pada Mahasiswa Upn € Œveteran†Jawa Timur)." J-MAS (Jurnal Manajemen Dan Sains) 8, no. 1 (2023): 762-66.
Evana, Silvia Soba and Mirzam Arqy Ahmadi. "Peranan Brand Image Dan Customer Experience Terhadap Keputusan Pembelian Ulang Pada Produk Skincare Skintific." PENG: Jurnal Ekonomi dan Manajemen 2, no. 1b (2024): 1154-64.
Firdaus, Muhamad Akbar. "Pengaruh Customer Experience Terhadap Revisit Intention Di Farmhouse Lembang." Universitas Pendidikan Indonesia, 2018.
Halwa, Siti and Shielvi Oktafiani. "Analisis Pengalaman Pelanggan Dalam Keputusan Pembelian Online Produk Fashion." Prosiding Seminar Nasional Manajemen 3, no. 2 (06/16 2024): 1795-806. Accessed 2024/12/20. https://openjournal.unpam.ac.id/index.php/PSM/article/view/40912.
Hariandja, Evo Sampetua and Tirza Theresia Suryanto. Structural Equation Modeling of Brand Love, Brand Trust, Brand Respect, Brand Loyalty and Brand Equity in Indonesia E-Commerce. Vol. 5. Proceeding of the International Conference on Industrial Engineering and Operations Management, April, 2021.
Harpe, Spencer E. "How to Analyze Likert and Other Rating Scale Data." Currents in pharmacy teaching and learning 7, no. 6 (2015): 836-50.
Latif, Ludi Luzuardi and Imanuddin Hasbi. "Pengaruh Customer Experience Dan Brand Image Terhadap Purchase Decision." eProceedings of Management 8, no. 1 (2021).
Makahimpong, Winda KN, Danny DS Mukuan, and Tinneke M Tumbel. "Pengaruh Integrated Marketing Communication, Customer Experience Dan Brand Image Terhadap Purchase Decision Pada Lazada Indonesia." Productivity 4, no. 5 (2023): 499-506.
Mayasari, Aldita Andira and Rayhan Gunaningrat. Pengaruh Orientasi Belanja, Kepercayaan Online, Dan Pengalaman Pembelian Terhadap Minat Beli Secara Online. Vol. 2. Prosiding Seminar Nasional Hukum, Bisnis, Sains dan Teknologi, 2022.
Meriana, Shelia Ira and Ir Irmawati. "Pengaruh Digital Marketing Dan Kualitas Produk Terhadap Minat Beli Dengan Kepercayaan Merek Sebagai Variabel Intervening Pada Live Streaming Tik Tok." Universitas Muhammadiyah Surakarta, 2023.
Mokha, Anupreet Kaur and Pushpender %J Journal of Electronic Commerce in Organizations Kumar. "Examining the Interconnections between E-Crm, Customer Experience, Customer Satisfaction and Customer Loyalty: A Mediation Approach." 20, no. 1 (2022): 1-21.
Nisa, Tamara Alfira, Leli Deswindi, and Ahmad Maulidizen. "Pengaruh Citra Merek, Promosi Dan Online Customer Experience Terhadap Keputusan Pembelian Studi Pada Aplikasi Tokopedia." Jurnal Penelitian Ekonomi Manajemen dan Bisnis 1, no. 2 (05/22 2022): 38-52. Accessed 2024/12/30. http://dx.doi.org/10.55606/jekombis.v1i2.607.
Rua, Sabino, Estanislau de Sousa Saldanha, and Alvaro Menezes Amaral. "Examining the Relationships among Product Quality, Customer Satisfaction and Loyalty in the Bamboo Institute, Dili, Timor-Leste." Timor Leste Journal of Business and Management 2 (2020): 33-44.
Sandi, Boy. "Pengaruh E-Wom Dan Costumer Experience Terhadap Keputusan Pembelian Produk Pakaian Di Situs Jual Beli Online Tokopedia." MBR (Management and Business Review) 1, no. 2 (2017): 106-15.
Sari, Melinda and Holmes Rolandy Kapuy. "Pengaruh Interior Display Dan Customer Experience Terhadap Keputusan Pembelian Di Cafe Butterfly." Ekomen 21, no. 1 (2022): 36-46.
Septiani, Linda. "Pengaruh Celebrity Endorser Dan Customer Experience Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Mediasi Pada Produk Skincare Skintific(Studi Kasus Pada Pengguna Produk Skincare Skintific Di Kota Malang)." Universitas Islam Malang, 2023.
Septiani, Linda, Nur Diana, and Rahmawati Rahmawati. "Pengaruh Celebrity Endorser Dan Customer Experience Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Mediasi Pada Produk Skincare Skintific (Studi Kasus Pengguna Produk Skincare Skintific Di Kota Malang)." E-JRM: Elektronik Jurnal Riset Manajemen 13, no. 01 (2024): 1367-79.
Siti Warnidah, Dewi Sartika, Marsha Anindita. "Pengaruh Product Quality Terhadap Purchase Decision Dan Customer Loyalty
Sugiyono, Prof Dr. "Metode Penelitian Kuantitatif Kualitatif Dan R&D (M. Dr. Ir. Sutopo. S. Pd." ALFABETA, cv (2019).
Sujarweni, V Wiratna. Metodologi Penelitian Bisnis & Ekonomi. Yogyakarta: Pustaka baru press, 2015.
Suliyanto, P and PD MM. "Metode Penelitian Bisnis Untuk Skripsi." Tesis & Disertasi. Yogyakarta: Andi Publisher, 2018.
Utama, Rizki Supriyanto and Syaefulloh Syaefulloh. "Pengaruh Brand Equity Dan Brand Trust Terhadap Purchase Decision Melalui Customer Satisfaction Pada Baju Branded Di Kota Pekanbaru." Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan 18, no. 1 (2024): 725-46.
Wardhani, Yustika, Endah Pri Ariningsih, and Mahendra Galih Prasaja. "Pengaruh Celebrity Endorser Dan Product Quality Terhadap Purchase Decision Dengan Brand Image Sebagai Variabel Intervening." Volatilitas Jurnal Manajemen dan Bisnis 5, no. 5 (2023): 233-52.
Wijaya, Angga Pandu and Intan Tri %J Jurnal Analisis Bisnis Ekonomi Annisa. "The Influence of Brand Image, Brand Trust and Product Packaging Information on Purchasing Decisions." 18, no. 1 (2020): 24-35.
Yulita, Rahma. "Pengaruh Kualitas Produk Dan Positioning Terhadap Keputusan Pembelian Melalui Kepercayaan Merek Produk Asuransi Kesehatan Kumpulan Di Pt. Asuransi Jiwa Generali Indonesia Regional Sumatera." Insight Management Journal 1, no. 3 (05/28 2021): 95-105. Accessed 2024/12/29. http://dx.doi.org/10.47065/imj.v1i3.77.
Yusnia, Yusnia and AY Burhanudin. "Costumer Experience, Diferensiasi Produk, Dan Kualitas Produk Terhadap Keputusan Pembelian Terhadap Keputusan Pembelian Konsumen Di Pusat Grosir Solo." Jurnal Ilmiah Edunomika 4, no. 01 (2020): 463826.
Zuhdi, Dzakwan Amar, Wichitra Yasya, and Dwinarko %J Jurnal Interaksi: Jurnal Ilmu Komunikasi Dwinarko. "Pengaruh Kepercayaan Dan Pengalaman Pembelian Online Terhadap Minat Beli Di E-Commerce Shopee." 7, no. 2 (2023): 261-77.
Published
2025-06-03
How to Cite
RIZKY, Fifi Dea; ROOSDHANI, Mohamad Rifqy.
Pengaruh Product Quality Terhadap Purchase Decision Yang Dimediasi Oleh Customer Experience Dan Brand Trust Pada Produk Skintific.
REVITALISASI : Jurnal Ilmu Manajemen, [S.l.], v. 14, n. 1, p. 30-46, june 2025.
ISSN 2657-1684.
Available at: <https://ejournal.uniska-kediri.ac.id/index.php/Revitalisasi/article/view/6973>. Date accessed: 15 june 2025.
doi: https://doi.org/10.32503/revitalisasi.v14i1.6973.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License
