Pengaruh Perceived Value Dan Purchase Attitude Terhadap Purchase Intention Pada Produck Mcdonald’s Pada Saat Melakukan Palestine Washing Dan Dimediasi Oleh Word Of Mouth
Abstract
The research aims to test perceived value, purchase attitude, purchase intention, and word of mouth in McDonald's products that carry out humanitarian programs or so-called Palestine Wasing. The study involved 322 respondents who consumed McDonald's products, and used a questionnaire through google from for data collection. This study uses a quantitative method and the analysis technique uses WarpPLS software. The results of the study showed that perceived value had a significant positive effect on purchase attitude, purchase attitude had a significant positive effect on purchase word of mouth, and word of mouth had a significant positive effect on purchase intention, then purchase attitude had a significant positive effect on purchase intention and then mediated with word of mouth.
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Wulandari, P., & Pradesyah, R. (2023). EKOSISTEM PERBANKAN SYARIAH DALAM MENDUKUNG. 6(November).
Bilal, M., Zhang, Y., Cai, S., Akram, U., & Luu, N. T. M. (2023). Unlocking luxury purchase intentions in China: A study of consumer attitude, perceived value, and the moderating effect of perceived enjoyment. Acta Psychologica, 240(October), 104048. https://doi.org/10.1016/j.actpsy.2023.104048
Buhron, A. R. (2018). Electronic word-of-mouth dan purchase intention dalam layanan digital banking jenius = Electronic word-of-mouth and purchase intention in digital banking service jenius.
Charton-Vachet, F., Lombart, C., & Louis, D. (2020). Impact of attitude towards a region on purchase intention of regional products: the mediating effects of perceived value and preference. International Journal of Retail and Distribution Management, 48(7), 707–725. https://doi.org/10.1108/IJRDM-09-2019-0315
Efendy, R., Amin, A., Ag, S., Abdullah, A., Hi, S., Mustaqilla, S., Ag, S., & Ag, M. (2017). Issn 2088-9712. VII(1).
Fortuna, C., & Firdausy, C. M. (2023). Analysis of Factors Influencing Mcdonald’S Consumer Purchase Decision in Jakarta. International Journal of Application on Economics and Business, 1(3), 1328–1338. https://doi.org/10.24912/ijaeb.v1i3.1328-1338
Harrison-Walker, L. J. (2001). The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents.
Johari, C., & Keni, K. (2022). Pengaruh Product Quality, Attitude of Customers Dan Perceived Behavioral Control Terhadap Purchase Intention Pada Umkm Produk Kue. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 6(2), 340–351. https://doi.org/10.24912/jmieb.v6i2.21215
Juairiah, J., Busono, G. A., & Fadeli, D. (2019). Sikap Dan Persepsi Konsumen Terhadap Keputusanpembelian Online Di Sungai Lilinmusi Banyuasin. Jurnal Ilmu Manajemen, 6(2), 164. https://doi.org/10.32502/jimn.v6i2.1587
Khan, I., & Fatma, M. (2023). CSR Influence on Brand Image and Consumer Word of Mouth: Mediating Role of Brand Trust. Sustainability (Switzerland), 15(4). https://doi.org/10.3390/su15043409
Koc, F., Komodromos, M., & Efendioglu, I. H. (2024). The effects of trust and religiosity on halal products purchase intention : indirect effect of attitude. https://doi.org/10.1108/EMJB-01-2024-0004
KOck, N. (2020). Multilevel analyses in PLS-SEM: An anchor-factorial with variation diffusion approach.
Li, J., Guo, F., Xu, J., & Yu, Z. (2022). What Influences Consumers’ Intention to Purchase Innovative Products: Evidence From China. Frontiers in Psychology, 13(March). https://doi.org/10.3389/fpsyg.2022.838244
Lukman, A. (2019). INFLUENCE OF PURCHASE INTENTION AND ATTITUDE TO WILLINGNES TO PAY.
Mahadin, B. K., & Akroush, M. N. (2019). A study of factors affecting word of mouth (WOM) towards Islamic banking (IB) in Jordan. International Journal of Emerging Markets, 14(4), 639–667. https://doi.org/10.1108/IJOEM-10-2017-0414
Malhotra, N. (2011). Review of Marketing Research Special Issue - Marketing Legends (N. M. Naresh K. Malhotra (ed.)).
Mazzarol, T., Soutar, G., & Mamouni Limnios, E. (2019). Member loyalty and WOM in co-operative and mutual enterprises. Journal of Services Marketing, 33(3), 303–315. https://doi.org/10.1108/JSM-07-2018-0195
Mcdonalds.co.id. (2023). Dukung Upaya Kemanusiaan di Palestina, PT Rekso Nasional Food Berikan Bantuan Melalui BAZNAS.
Mukerjee, K. (2018). The impact of brand experience , service quality and perceived value on word of mouth of retail bank customers : investigating the mediating effect of loyalty. Journal of Financial Services Marketing. https://doi.org/10.1057/s41264-018-0039-8
Niken Savitri Primasari, SE., M. (2023). Dampak Konflik Israel-Palestina pada Boikot Produk: Perspektif Perilaku Investor dan Black Swan Strategy.
Nurhalim, A. D. (2022). Strategi CSR Mcdonald’s Di Indonesia Dalam Memenuhi Konsep Triple Bottom Line.
Puriwat, W., & Tripopsakul, S. (2022). Consumers’ Attitude towards Digital Social Responsibility: Impacts on Electronic Word of Mouth and Purchase Intention. Emerging Science Journal, 6(1), 64–74. https://doi.org/10.28991/ESJ-2022-06-01-05
Purwianti, L., Niawati, 1, & Kunci, K. (2022). Analysis of e-WOM, Brand Attitude, Brand Image on Purchase Intention Abstrak. SEIKO : Journal of Management & Business, 5(1), 2022–2356. https://doi.org/10.37531/sejaman.v5i1.1664
Putra. (2018). Celebrity Endorser pada jejaring sosial instagram untuk menarik minat pembelian calon konsumen.
Rachmawati, E. (2024). Brand Trust Amplifies Word of Mouth, Boosts Repurchase Intention in Indonesia Kepercayaan Merek Memperkuat Promosi dari Mulut ke Mulut, Meningkatkan Niat Beli Ulang di Indonesia.
Republika. (2023). McDonald’s Indonesia Salurkan Rp 1,5 Miliar untuk Rakyat Palestina Lewat Baznas.
Saha, M. I. El. (2023). Boikot sebagai Jihad yang Sah.
Setyadarma, B., & Poernomo, T. T. (2020). Analisis Perbedaan Struktur Sikap (Kognitif, Afektif, Konatif) Konsumen Produk Intako, Tanggulangin Sidoarjo. FEB Universitas Wijaya Kusuma Surabaya, 4.
Simbolin, S. (2015). Aplikasi Theory Of Reasoned Action. Cakrawala Pendidikan, November, 19.
Sugiyono. (2015). Metode Penelitian Kuantitatif, Kualitatif Dan R&D. In Alvabeta. CV.
Valentina, F. V., Alfiyan, V., & Anshori, M. I. (2024). CORPORATE SOCIAL RESPONSIBILITY INITIATIVES OF MCDONALD’S IN INDONESIA: IMPACT AND EFFECTIVENESS. Jurnal Ilmu Manajemen, Bisnis Dan Ekonomi JIMBE, 1(5), 285–292.
Waani, N. C., Mangantar, M., & Uhing, Y. (2022). Perbedaan Sikap Konsumen dalam Keputusan Pembelian Niu Green Tea dan Teh Botol Sosro (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis UNSRAT). Emba, 10(1), 1004–1013.
Woo, E., & Kim, Y. G. (2019). Consumer attitudes and buying behavior for green food products: From the aspect of green perceived value (GPV). British Food Journal, 121(2), 320–332. https://doi.org/10.1108/BFJ-01-2018-0027
Wulandari, P., & Pradesyah, R. (2023). EKOSISTEM PERBANKAN SYARIAH DALAM MENDUKUNG. 6(November).
Published
2024-12-30
How to Cite
ANJANI, Nadila; LIDIAWATI, Lindiawati.
Pengaruh Perceived Value Dan Purchase Attitude Terhadap Purchase Intention Pada Produck Mcdonald’s Pada Saat Melakukan Palestine Washing Dan Dimediasi Oleh Word Of Mouth.
REVITALISASI : Jurnal Ilmu Manajemen, [S.l.], v. 13, n. 2, p. 472-478, dec. 2024.
ISSN 2657-1684.
Available at: <https://ejournal.uniska-kediri.ac.id/index.php/Revitalisasi/article/view/6434>. Date accessed: 21 jan. 2025.
doi: https://doi.org/10.32503/revitalisasi.v13i2.6434.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License
