Pengaruh Nilai Hedonis, Reputasi Merek, dan Informasi Dari Mulut Ke Mulut Terhadap Niat Beli Pada Produk Starbucks Di Surabaya
Abstract
This research aims to analyze and identify the influence of Hedonic Value, Brand Reputation, and Information from Word of Mouth on Purchase Intentions for Starbucks Products in Surabaya. The research was conducted on Starbucks Customers or Consumers in Surabaya with a total sample of 100 people. Data collection techniques used were questionnaires via Google forms and conventional ones directly. Variable measurement uses a Likert scale with a scale of 1-7 and analysis for data processing uses the Multiple Linear Regression Analysis method using SPSS Ver.26 software. The research results show that Hedonic Value, Brand Reputation, and Information from Word of Mouth have a significant positive effect on Purchase Intention.
References
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Sanita, S., Kusniawati, A., Lestari, M. N., Ekonomi, F., & Galuh, U. (2019). Pengaruh Product Knowledge dan Brand Image terhadap Purchase Intention (Penelitian pada PT. Bahana Cahaya Sejati Ciamis). Business Management and Entrepreneurship Journal, 1(3), 169–184. Https://jurnal.unigal.ac.id/index.php/bmej/article/view/2328
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Sumartini, L. C., & Tias, D. F. A. (2019). Analisis kepuasan konsumen untuk meningkatkan volume penjualan kedai kopi kala senja. Jurnal E-bis, 3(2), 111-118.
iSuwastiari, N. L. P., Anggraini, N. P. N., & Jodi, I. W. G. A. S. (2021). Pengaruh Green Marekting, Kualitas Produk, Dan Brand Image Terhadap Keputusan Pembelian Pada Starbuckss Coffee Di Denpasar. EMAS, 2(1).
Wu, Y., & Huang, H. (2023). Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust. Sustainability (Switzerland), 15(5). Https://doi.org/10.3390/su1505443
Agmeka, F., Wathoni, R. N., Santoso, A. S., Agmeka, F., Wathoni, R. N., & Santoso, A. S. (2019). Sciencedirect sciencedirect The Influence of Discount Framing towards Brand Reputation and The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e- Brand Image on Purchase Intention and Ac. Procedia Computer Science, 161, 851–858. Https://doi.org/10.1016/j.procs.2019.11.192
Danibrata. (2021). Hedonic Value Dan Utilitarian Value Terhadap Customer Satisfaction Serta Dampaknya Terhadap Behavior Intentions Miranti Widya Pramita Aulia Danibrata. Jurnal Manajemen Tsm, 1(1), 3.
Diyah, W. &. (2021). Pengaruh self-actualization dan gaya hidup hangout terhadap keputusan pembelian di kedai kopi kekinian pada generasi milenial surabaya. Retrieved from jurnalpemasaran.perta.ac.id: https://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/23505/2034
Fakhrudin, A., Yudianto, K., & Melly A.D, Y. S. (2021). Word of mouth marketing berpengaruh terhadap keputusan kuliah. Forum Ekonomi, 23(4), 648–657. Https://doi.org/10.30872/jfor.v23i4.10111
Gozali. (2018). Destination brand Image. 66, 29–43.
Henri. (2018). Pengaruh Dimensi Informasi Ewom Dan Penerimaan Informasi Terhadap Keinginan Untuk Mengirimkan Ulang Pesan. Angewandte Chemie International Edition, 6(11), 951–952., 1987, 11–30.
Ho, V. T., Phan, N. T., & Le-Hoang, P. V. (2021). Impact of electronic word of mouth to the purchase intention - the case of Instagram. Independent Journal of Management & Production, 12(4), 1019–1033. Https://doi.org/10.14807/ijmp.v12i4.1336
Ida, A. &. (2020). Peran Brand Image Memediasi Pengaruh Informasi dari Informasi dari Mulut ke Mulut. Retrieved from semanticscholar.org: https://pdfs.semanticscholar.org/48f9/ac226a1f2f72f855abd639d0b02709a7e77f.pdf
Sugiono Ignatia, M. S. (2022). Starbuckss Membuka Gerai Artistik di 3 Kota Baru di Indonesia. Retrieved from Pressrease.kontan.co.id: https://pressrelease.kontan.co.id/news/starbuckss-membuka-gerai-artistik-di-3-kota-baru-di-indonesia
Johar, D. (2018). Nilai Utilitas Dan Nilai Hedonis Yang Memengaruhi Kepuasan Konsumen Serta Dampaknya Pada Niat Pembelian Ulang. Http://repository.ub.ac.id
José, E., Arruda, M., & Simões, J. D. S. (2019). The low effect of perceived risk in the relation between hedonic values and purchase intention. Journal of Marketing Management, 00(00), 1–21. Https://doi.org/10.1080/0267257X.2019.1697725
Kaisupy, T. D. (2017). Dampak Reputasi, Kompetetensi, Kemampuan Memprediksi dan Ekuitas Merek Terhadap Loyalitas Merek. Jurnal Ilmu Ekonomi Adventage, 1(1996), 1–8.
Kala’lembang, A. (2022). Pengaruh Hedonic Value dan Utilitarian Value terhadap Niat Beli Konsumen melalui Trust sebagai Variabel Intervening pada Online Shop Shopee. Journal of Business & Applied Management, 15(1), 049. Https://doi.org/10.30813/jbam.v15i1.3398
Kar, C., Lee, H., Ooi, A., & Wong, M. (2021). Antecedents of consumer loyalty in ride-hailing. Transportation Research Part F: Psychology and Behaviour, 80, 14–33. Https://doi.org/10.1016/j.trf.2021.03.016
Kotler, P. & Amstrong, G. (2018). Marketing Management. Edisi 1. jakarta: Erlangga
Kolter, p. & Amstrong G. (2021). Principels of Marketing. Marketing. edisi 15 jakarta: Erlangga
Kompas.com. (2022). Https://www.kompas.com/properti/read/2022/08/29/143000821/starbuckss-resmi-punya-500-gerai-di-indonesia
Kristiyono, Y. R., & Tiatira, D. C. (2022). Pengaruh brand equity terhadap brand trust dimediasi oleh brand reputation dan media sosial sebagai variabel moderasi pada konsumen mcdonald’s. Jurnal Manajemen, 19(1), 53–76. Https://doi.org/10.25170/jm.v19i1.3057
Lau, G. T., & Lee, S. H. (1999). “Consumers Trust in a Brand and the Link to. Brand Loyalty.†Journal of Market Focused Management, 4:341-370.
Malhotra, & K, N. (2009). Riset Pemasaran. Edisi keempat, Jilid 1, PT Indeks, Jakarta
Mada, F. A. (2020). Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian dan Dampaknya terhadap kepuasan konsumen Pada Alfamart Cabang Cikokol Tangerang. Retrieved from http://openjournal.unpam.ac.id/: http://openjournal.unpam.ac.id/index.php/JEE/article/view/4170/3162
Nora, A. (2020). Starbuckss Perluas Gerai di Wilayah Berpenghasilan Rendah. Retrieved from ameera.republika.co.id: https://ameera.republika.co.id/berita/q4d3eu463/starbuckss-perluas-gerai-di-wilayah-berpenghasilan-rendah
Nurul, W. L. (2023). Fitur Media Sosial dan Mediasi Kepercayaan Merek dalam Keputusan Pembelian Konsumen. Retrieved from kaldera.id: https://kaldera.id/opini/56906/fitur-media-sosial-dan-mediasi-kepercayaan-merek-dalam-keputusan-pembelian-konsumen/
Natalie A., A., & Japarianto, E. (2019). Analisis Pengaruh Fashion Involvement Terhadap Impulse Buying Melalui Hedonic Value Di H&M Store Pakuwon Mall Surabaya. Jurnal Manajemen Pemasaran, 13(1), 40–46. Https://doi.org/10.9744/pemasaran.13.1.40-46
Nuraeni, R., Mulyati, S., Putri, T. E., Rangkuti, Z. R., Pratomo, D., Ak, M., Ab, S., Soly, N., Wijaya, N., Operasi, S., Ukuran, D. A. N., Terhadap, P., Sihaloho, S., Pratomo, D., Nurhandono, F., Amrie, F., Fauzia, E., Sukarmanto, E., Partha, I. G. A., … Abyan, M. A. (2017).
Konsumen, D. K., Loyalitas, T., Arif, M., Dosen, F., Transportasi, M., Yogyakarta, S., & Parangtritis, J. (2016). Pengaruh Performance Quality, Reputasi Merek. 7(1), 65–83.
Fanni Romandeles, M. (2022). Mengenal Merek Terkenal dalam Kasus Starbuckss vs "Starbuckss". Retrieved from money.kompas.com: https://money.kompas.com/read/2022/09/13/120325626/mengenal-merek-terkenal-dalam-kasus-starbuckss-vs-starbuckss?Page=all
Rumondang, A. (2020). Pemasaran Digital dan Perilaku konsumen. Retrieved from books.google.co.id: https://books.google.co.id/books?Id=WW_6dwaaqbaj&printsec=copyright&hl=id#v=onepage&q&f=false
Sanita, S., Kusniawati, A., Lestari, M. N., Ekonomi, F., & Galuh, U. (2019). Pengaruh Product Knowledge dan Brand Image terhadap Purchase Intention (Penelitian pada PT. Bahana Cahaya Sejati Ciamis). Business Management and Entrepreneurship Journal, 1(3), 169–184. Https://jurnal.unigal.ac.id/index.php/bmej/article/view/2328
Shakespeare, W., & Anonymous, _. (2017). 2 (1.2). The New Oxford Shakespeare: Critical Reference Edition, Vol. 1, 294–310. Https://doi.org/10.1093/oseo/instance.00168151
Somba, W. E., Sunaryo, S., & Mugiono, M. (2018). Pengaruh Nilai Hedonis Dan Nilai Utilitarian Terhadap Behavioral Intention, Dengan Word Of Mouth (Wom) Sebagai Variabel Mediasi. Jurnal Manajemen Dan Kewirausahaan, 6(1), 82–92. Https://doi.org/10.26905/jmdk.v6i1.2071
Sumartini, L. C., & Tias, D. F. A. (2019). Analisis kepuasan konsumen untuk meningkatkan volume penjualan kedai kopi kala senja. Jurnal E-bis, 3(2), 111-118.
iSuwastiari, N. L. P., Anggraini, N. P. N., & Jodi, I. W. G. A. S. (2021). Pengaruh Green Marekting, Kualitas Produk, Dan Brand Image Terhadap Keputusan Pembelian Pada Starbuckss Coffee Di Denpasar. EMAS, 2(1).
Wu, Y., & Huang, H. (2023). Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust. Sustainability (Switzerland), 15(5). Https://doi.org/10.3390/su1505443
Published
2024-06-11
How to Cite
KAMALUDDIN, Ahmad et al.
Pengaruh Nilai Hedonis, Reputasi Merek, dan Informasi Dari Mulut Ke Mulut Terhadap Niat Beli Pada Produk Starbucks Di Surabaya.
REVITALISASI : Jurnal Ilmu Manajemen, [S.l.], v. 13, n. 1, p. 147-155, june 2024.
ISSN 2657-1684.
Available at: <https://ejournal.uniska-kediri.ac.id/index.php/Revitalisasi/article/view/4893>. Date accessed: 21 dec. 2024.
doi: https://doi.org/10.32503/revitalisasi.v13i1.4893.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License
