Faktor yang Mempengaruhi Minat Beli Terhadap Waralaba Cepat Saji Asing
Abstract
The purpose of this study is to find out which factors influence purchase interest as mediated by customer satisfaction in international fast food restaurants in Batam city. This study is comprehensive with quantitative methods, the sampling technique of this study is non-random (purposive sampling). This study involved 256 respondents from Batam City who visited international fast food restaurants. These research data were processed and analyzed using the SMART-PLS structural equation modeling program. Research results show that brand image and green marketing have a significant positive effect on purchase interest, while product quality variables do not have a positive effect on purchase interest. Brand image and product quality have a significant positive effect on customer satisfaction, while green marketing does not have a significant positive effect and customer satisfaction has a significant positive effect on purchase intentions. Brand image and product quality significantly affect purchase intentions, which are mediated by customer satisfaction, unlike green marketing, where the results are positive and insignificant.
References
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Dewi, I. K., & Rahanatha, G. B. (2022). PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA STARBUCKS DI DENPASAR. E-Jurnal Manajemen Universitas Udayana, 11(2), 378. https://doi.org/10.24843/ejmunud.2022.v11.i02.p09
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Mumtaz, F. (2022). Pengaruh kemudahan penggunaan dan citra merek terhadap minat beli ulang dengan kepuasan konsumen sebagai variabel mediasi bagi pengguna layanan grabfood pada aplikasi grab di kota padang.
Naurah, N. (2022). Dari McD hingga BK, Ini Daftar Restoran Cepat Saji Pilihan Anak Muda 2022 (p. 1).
P, S. F. E. P. M. M. U. S. T. K. K. F. C. F. R. S., & Hatmanti, L. H. T. (2021). Pengaruh Green Marketing, Inovasi Produk, dan Brand Image Terhadap Minat Beli.
Pahlevi, R. (2022). bukan-mcdonalds-restoran-cepat-saji-ini-pemilik-gerai-terbanyak.
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Rusmahafi, F. A., & Wulandari, R. (2020). the Effect of Brand Image, Service Quality, and Customer Value on Customer Satisfaction. International Review of Management and Marketing, 10(4), 68–77. https://doi.org/10.32479/irmm.9939
Saga, U., Mahemba, A. K., Wahyu, C., & Rahayu, E. (2019). PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI Studi pada Mahasiswa Pengguna Smartphone Xiaomi di Universitas Sanata Dharma Yogyakarta THE EFFECT OF PRODUCT PRICE AND QUALITY ON CONS. https://tekno.tempo.co/read/1020224/kiat-sukses-ceo-xiaomi-lei-jun-kuncinya-inovasi,
Saputra, G., & Ekawati, W. (2020). Mediating Role Customer Satisfaction Brand Image Effect on Repurchase Intention (A Case Study on Consumer Talib M.Aboe Shop in Tabanan City). American Journal of Humanities and Social Sciences Research, 4(3), 88–96. www.ajhssr.com
Sinurat, M., Heikal, M., Simanjuntak, A., Siahaan, R., & Nur Ilham, R. (2021). Product Quality on Consumer Purchase Interest With Customer Satisfaction As a Variable Intervening in Black Online Store High Click Market. Morfai Journal, 1(1), 13–21. https://doi.org/10.54443/morfai.v1i1.12
Sofyan Ivan & Lili Karmela Fitriani. (2023). ENTREPRENEUR. 4.
Sugiharto, A., & Darmawan, M. F. (2021). PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN JANJI JIWA COFFEE CITRA RAYA. JURNAL PAPATUNG, 4(2).
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Tirtayasa, S. (2022). Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan). International Journal of Science, Technology & Management, 3(5), 1438–1444. https://doi.org/10.46729/ijstm.v3i5.633
Wijaya, V. L., Sutanto, Y., & Siaputra, H. (2020). Pengaruh Green Brand Image Terhadap Repurchase Intention Dengan Green Brand Satisfaction Dan Green Brand Trust Sebagai Mediator Pada Starbucks Coffee Surabaya. Jurnal Hospitality Dan Manajemen Jasa, 8(2), 18–34. https://publication.petra.ac.id/index.php/manajemen-perhotelan/article/view/10550
Yudhistira, T., & Firdaus, M. H. (2022). Statistik Sektoral Kota Batam Tahun 2022. 410.
Yuliana, R., Pantawis, S., Bank, S., & Jateng, B. (2022). PENGARUH KUALITAS PRODUK DAN GREEN MARKETING TERHADAP PEMBELIAN ULANG DAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PRODUK SKINCARE DI KOTA SEMARANG.
Yulianti, N. M. D. R. (2020). Pengaruh Brand Image, Green Marketing Strategy dan Emotional Desire terhadap Keputusan Pembelian Produk McDonald’s. Jurnal Ilmiah Manajemen Dan Bisnis, 5(1), 69–79.
Akbar, A. S. (2021). Pengaruh Harga, Kualitas Produk Dan Citra Merek Terhadap Minat Beli Pada Konsumen Mcdonald’S Lampung. Jurnal Ekobis Dewantara, 4(2), 59–68. https://doi.org/10.26460/ed_en.v4i2.2491
Badan Pusat Statistik. (2022). Badan Pusat Statistik (pp. 335–358). https://doi.org/10.1055/s-2008-1040325
Boafo, N. D., Agyapong, F., Asare, P., & Amponsah, G. (2020). The Balance Between Corporate Identity And Corporate Image And Its Impact On Marketing Of Universities In Ghana. Archives of Business Research, 8(5), 302–315. https://doi.org/10.14738/abr.85.8323
Carvalho, H. D. F., Saldanha, E. D. S., & Amaral, A. M. (2020). The Mediation Effects of Customer Satisfaction on the Relations Between Product Price, Service Quality and Purchasing Decision. Timor Leste Journal of Business and Management, 2(1), 14–26. https://doi.org/10.51703/bm.v2i2.18
Chandra, A. P., Thomas, D., Program, S., Bisnis, M., Manajemen, S., & Ekonomi, F. (2019). OUTLET MINI MELTS SURABAYA (Vol. 7, Issue 1).
Chandra, H., Siaputra, H., Perhotelan, P. M., & Ekonomi, F. (2020). PENGARUH KUALITAS MAKANAN, KUALITAS LAYANAN, DAN CITRA MEREK TERHADAP MINAT BELI ULANG DI RESTORAN XYZ SURABAYA DENGAN KEPUASAN KONSUMEN SEBAGAI MEDIATOR.
Cuong, D. T. (2020). Impact of Customer Satisfaction and Brand Image on Brand Loyalty. Business Innovation & Technology Management, 002(October), 069–077. https://doi.org/10.5373/JARDCS/V12I6/S20201280
Dewi, I. K., & Rahanatha, G. B. (2022). PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA STARBUCKS DI DENPASAR. E-Jurnal Manajemen Universitas Udayana, 11(2), 378. https://doi.org/10.24843/ejmunud.2022.v11.i02.p09
Diputra, I. G. A. W., & Yasa, N. N. (2021). the Influence of Product Quality, Brand Image,Brand Trust on Customer Satisfaction andLoyalty. American International Journal of Business Management (AIJBM), 4(01), 25–34.
Fenti Hikmawati, 1968- (pengarang). (2017). Metodologi penelitian / Dr. Fenti Hikmawati, M.Si. Depok :; © 2017, pada Penulis: Rajawali Pers,.
Fitria, U., & Fakaubun, K. (2019). PENGARUH CITRA MEREK TERHADAP MINAT BELI ULANG SEPATU ADIDAS DI MALANG MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Toko Sport Station Dinoyo, Malang).
Ghozali, I. Latan, H. 2012. Partial Least Square : Konsep, Teknik dan Aplikasi Smart PLS 2.0 M3. Semarang: Badan Penerbit Universitas Diponegoro.
Halim, N. R., & Iskandar, A. (2019). PENGARUH KUALITAS PRODUK, HARGA DAN PERSAINGAN TERHADAP MINAT BELI. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(3), 415–424. https://doi.org/10.36226/jrmb.v4i3.291
Ikhtiasari, D. S. (2019). Pengaruh Harga, Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Richeese Factory. Jurnal Ilmu Dan Riset Manajemen, 8(7), 1–16. https://jurnalmahasiswa.stiesia.ac.id/index.php/jirm/article/view/2316
Irmawati, & Sandy. (2022). Peran Kepuasan Konsumen Dalam Memediasi Pengaruh Green Marketing Dan Corporate Social Responsibility. 32–44.
Julinda, J. (2022). Analisis Berbagai Faktor yang Mempengaruh Keputusan Pembelian Konsumer di E-Commerce. http://repository.uib.ac.id/id/eprint/4552%0Ahttp://repository.uib.ac.id/4552/1/1841131_FF.pdf
Khatoon, S., Zhengliang, X., & Hussain, H. (2020). The Mediating Effect of Customer Satisfaction on the Relationship Between Electronic Banking Service Quality and Customer Purchase Intention: Evidence From the Qatar Banking Sector. SAGE Open, 10(2). https://doi.org/10.1177/2158244020935887
Khoi, B., & Khoi, B. H. (2019). The Effect of Brand Image and Perceived Value on Satisfaction and Loyalty at Convenience Stores in Vietnam The Relationship between Service Quality, Satisfaction, Trust and Customer Loyalty A Study of Convenience Stores in Vietnam View project The Effect . In Article in Journal of Advanced Research in Dynamical and Control Systems (Vol. 11). https://www.researchgate.net/publication/336128512
Kristianto, A. D., & Wahyudi, T. A. (2019). Pengaruh citra merek, persepsi kualitas produk dan persepsi harga pada kepuasan pelanggan serta dampaknya terhadap loyalitas pelanggan. https://ejournal.imperiuminstitute.org/index.php/JMSAB
Mao, Y., Lai, Y., Luo, Y., Liu, S., Du, Y., Zhou, J., Ma, J., Bonaiuto, F., & Bonaiuto, M. (2020). Apple or Huawei: Understanding flow, brand image, brand identity, brand personality and purchase intention of smartphone. Sustainability (Switzerland), 12(8), 1–22. https://doi.org/10.3390/SU12083391
Mawardi, A. (2020). PENGARUH GREEN MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK ORIFLAME PURWAKARTA. Eqien: Jurnal Ekonomi Dan Bisnis, 7(1), 63–67. https://doi.org/10.34308/eqien.v7i1.122
Mohd Paiz, N. A., Hareeza Ali, M., Rashid Abdullah, A., & Dato Mansor, Z. (2020). The Effects of Service Quality on Satisfaction and Purchase Intention in Mobile Commerce. International Journal of Business and Management, 15(4), 36. https://doi.org/10.5539/ijbm.v15n4p36
Mumtaz, F. (2022). Pengaruh kemudahan penggunaan dan citra merek terhadap minat beli ulang dengan kepuasan konsumen sebagai variabel mediasi bagi pengguna layanan grabfood pada aplikasi grab di kota padang.
Naurah, N. (2022). Dari McD hingga BK, Ini Daftar Restoran Cepat Saji Pilihan Anak Muda 2022 (p. 1).
P, S. F. E. P. M. M. U. S. T. K. K. F. C. F. R. S., & Hatmanti, L. H. T. (2021). Pengaruh Green Marketing, Inovasi Produk, dan Brand Image Terhadap Minat Beli.
Pahlevi, R. (2022). bukan-mcdonalds-restoran-cepat-saji-ini-pemilik-gerai-terbanyak.
Putra, D. R., & Prasetyawati, Y. R. (2021). PENGARUH GREEN PRODUCT TERHADAP MINAT BELI ULANG KONSUMEN MELALUI GREEN ADVERTISING (Studi Terhadap Konsumen Starbucks). https://doi.org/10.9744/pemasaran.15.2.69─74
Rajput, A., & Gahfoor, R. Z. (2020). Satisfaction and revisit intentions at fast food restaurants. Future Business Journal, 6(1), 1–12. https://doi.org/10.1186/s43093-020-00021-0
Rusmahafi, F. A., & Wulandari, R. (2020). the Effect of Brand Image, Service Quality, and Customer Value on Customer Satisfaction. International Review of Management and Marketing, 10(4), 68–77. https://doi.org/10.32479/irmm.9939
Saga, U., Mahemba, A. K., Wahyu, C., & Rahayu, E. (2019). PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI Studi pada Mahasiswa Pengguna Smartphone Xiaomi di Universitas Sanata Dharma Yogyakarta THE EFFECT OF PRODUCT PRICE AND QUALITY ON CONS. https://tekno.tempo.co/read/1020224/kiat-sukses-ceo-xiaomi-lei-jun-kuncinya-inovasi,
Saputra, G., & Ekawati, W. (2020). Mediating Role Customer Satisfaction Brand Image Effect on Repurchase Intention (A Case Study on Consumer Talib M.Aboe Shop in Tabanan City). American Journal of Humanities and Social Sciences Research, 4(3), 88–96. www.ajhssr.com
Sinurat, M., Heikal, M., Simanjuntak, A., Siahaan, R., & Nur Ilham, R. (2021). Product Quality on Consumer Purchase Interest With Customer Satisfaction As a Variable Intervening in Black Online Store High Click Market. Morfai Journal, 1(1), 13–21. https://doi.org/10.54443/morfai.v1i1.12
Sofyan Ivan & Lili Karmela Fitriani. (2023). ENTREPRENEUR. 4.
Sugiharto, A., & Darmawan, M. F. (2021). PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN JANJI JIWA COFFEE CITRA RAYA. JURNAL PAPATUNG, 4(2).
Sugiyono.Metode Penelitian Kuantitatif / Prof. Dr. Sugiyono .2018
Sugiyono.Metode Penelitian Kuantitatif Kualitatif Dan R&D / Sugiyono .2019
Thawil, M. I. dan S. M. (2019). PENGARUH_KUALITAS_PRODUK_DAN_KUALITAS_PELAYANAN_TE (1).
Tirtayasa, S. (2022). Effect Of Product Quality And Service On Customer Loyalty With Customer Satisfaction As An Intervening Variable (Study On Coffee Shop In Medan). International Journal of Science, Technology & Management, 3(5), 1438–1444. https://doi.org/10.46729/ijstm.v3i5.633
Wijaya, V. L., Sutanto, Y., & Siaputra, H. (2020). Pengaruh Green Brand Image Terhadap Repurchase Intention Dengan Green Brand Satisfaction Dan Green Brand Trust Sebagai Mediator Pada Starbucks Coffee Surabaya. Jurnal Hospitality Dan Manajemen Jasa, 8(2), 18–34. https://publication.petra.ac.id/index.php/manajemen-perhotelan/article/view/10550
Yudhistira, T., & Firdaus, M. H. (2022). Statistik Sektoral Kota Batam Tahun 2022. 410.
Yuliana, R., Pantawis, S., Bank, S., & Jateng, B. (2022). PENGARUH KUALITAS PRODUK DAN GREEN MARKETING TERHADAP PEMBELIAN ULANG DAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PRODUK SKINCARE DI KOTA SEMARANG.
Yulianti, N. M. D. R. (2020). Pengaruh Brand Image, Green Marketing Strategy dan Emotional Desire terhadap Keputusan Pembelian Produk McDonald’s. Jurnal Ilmiah Manajemen Dan Bisnis, 5(1), 69–79.
Published
2023-12-13
How to Cite
ANGELINA, Angelina; ZAI, Immanuel.
Faktor yang Mempengaruhi Minat Beli Terhadap Waralaba Cepat Saji Asing.
REVITALISASI : Jurnal Ilmu Manajemen, [S.l.], v. 12, n. 2, p. 391-400, dec. 2023.
ISSN 2657-1684.
Available at: <https://ejournal.uniska-kediri.ac.id/index.php/Revitalisasi/article/view/4593>. Date accessed: 21 dec. 2024.
doi: https://doi.org/10.32503/revitalisasi.v12i2.4593.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License
