Peran Kepercayaan Dalam Mediasi Hubungan Antara E-Servicescape Dan Repurcase Intention : Aplikasi Halodoc
Abstract
This research aims to examine the influence of e-servicescape (aesthetic appeal, layout and functionality and financial security) on repurchase intention through trust in the halodoc application. The data used is primary data. This research is included in quantitative research using purposive sampling techniques. The population of this research is all people who have used the Halodoc application, totaling 200 respondents. This research uses SEM-PLS version 4.0. The results of this research showed that aesthetic appeal, layout and functionality and financial security had a significant positive effect on trust and repurchase intention, then that aesthetic appeal, layout and functionality and financial security also had a significant positive effect on repurchase intention through trust.
References
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Chen, Yen Ting, and Tsung Yu Chou. “Exploring the Continuance Intentions of Consumers for B2C Online Shopping: Perspectives of Fairness and Trust.†Online Information Review 36, no. 1 (2012): 104–125.
Chin, Wynne W., W. W. Chinn, and Wynne W. Chin. “The Partial Least Squares Approach to Structural Equation Modelling. In Marcoulides G. A. (Ed.).†Modern Methods for Business Research 295, no. 2 (1998): 295–336.
Databooks.com. “Media Informasi.†https://databoks.katadata.co.id/datapublish/2019/12/10/ini-aplikasi-kesehatan-andalan-kaum-urban (2019).
Demir, Ahmet, Lubna Maroof, Noor Us Sabbah Khan, and Bayad Jamal Ali. “The Role of E-Service Quality in Shaping Online Meeting Platforms: A Case Study from Higher Education Sector.†Journal of Applied Research in Higher Education 13, no. 5 (2020): 1436–1463.
Ghozali. I. “SEM Metode Alternatif Dengan Menggunakan Partial Least Squares (PLS).†Semarang: Badan Penerbit Universitas Diponegoro (2014).
Groß, Michael. “Impediments to Mobile Shopping Continued Usage Intention: A Trust-Risk-Relationship.†Journal of Retailing and Consumer Services 33 (2017): 109–119. http://dx.doi.org/10.1016/j.jretconser.2016.08.013.
Hair, Joe F., Christian M. Ringle, and Marko Sarstedt. “The Use of Partial Least Squares (PLS) to Address Marketing Management Topics.†Journal of Marketing Theory and Practice 19, no. 2 (2011): 135–138. http://ssrn.com/abstract=2228902https://ssrn.com/abstract=2228902.
Halodoc. “Media Informasi. Halodoc.†https://www.halodoc.com/media (2023).
Hana Praptono, Luthfia. “Purchase Intention: Apakah Tampilan Website Berpengaruh?†FOKUS MANAJERIAL: Jurnal Manajemen dan Kewirausahaan 14, no. 2 (2016): 101–114.
Harris, Lloyd C., and Mark M.H. Goode. “Online Servicescapes, Trust, and Purchase Intentions.†Journal of Services Marketing 24, no. 3 (2010): 230–243.
Hutama, D., Fauzi, A. D., & Devina, L.D.R. “Pengaruh Food Quality Dan Brand Image Terhadap Repurchase Intention (Survei Pada Pelanggan Malang Strudel Di Kota Malang).†jurnal administrasi bisnis 64(1) (2018).
Jeong, and Jeon. A Conceptual Framework to Measure E-Servicescape on a B&B A Conceptual Framework to Measure E-Servicescape on a B&B A CONCEPTUAL FRAMEWORK TO MEASURE E-SERVICESCAPE ON A B&B WEBSITE, 2009. https://scholarworks.umass.edu/refereed.
Kotler, p., & keller, k. l. Marketing Management, New Jersey: Pearson Prentice Hall, 2018.
Kühn, S W, H Spies, and D J Petzer. Online Servicescape Dimensions as Predictors of Website Trust in the South African Domestic Airline Industry. African Business Review. Vol. 19, 2015.
Lee, Seonjeong, and Miyoung Jeong. “Effects of E-Servicescape on Consumers’ Flow Experiences.†Journal of Hospitality and Tourism Technology, March 2012.
Leite, Higor, Ian R. Hodgkinson, and Thorsten Gruber. “New Development: ‘Healing at a Distance’—Telemedicine and COVID-19.†Public Money and Management 40, no. 6 (August 17, 2020): 483–485.
Liu, Yi, and Xinlin Tang. “The Effects of Online Trust-Building Mechanisms on Trust and Repurchase Intentions: An Empirical Study on EBay.†Information Technology and People 31, no. 3 (May 23, 2018): 666–687.
Ngangi, Miky Ade Samudra, M Ali Busro, and Marimin Marimin. “Analisis Pengaruh E-Servicescape Terhadap Kepercayaan Dan Niat Pembelian Kembali Pada Website Lazada Indonesia.†Jurnal Tadbir Peradaban 3, no. 1 (2023): 26–33.
Oebit, Zakwannur, Dan Puspita, and Kencana Sari. PENGARUH E-SERVICESCAPE TERHADAP TRUST DAN DAMPAKNYA PADA REPURCHASE INTENTION: STUDI KASUS GO-FOOD, 2018.
Rahayu, K. S. “E-Servqual on E- Trust, E-Satisfaction and Online Repurcase Intention.†Review of international Geographical Education Online, 11(4). (2021).
Teng, Hsu Ju, Jia Jen Ni, and Hsiao Han Chen. “Relationship between E-Servicescape and Purchase Intention among Heavy and Light Internet Users.†Internet Research 28, no. 2 (2018): 333–350.
Tran, Gina A., and David Strutton. “Comparing Email and SNS Users: Investigating e-Servicescape, Customer Reviews, Trust, Loyalty and E-WOM.†Journal of Retailing and Consumer Services 53 (March 1, 2019).
Trivedi, Shrawan Kumar, and Mohit Yadav. “Predicting Online Repurchase Intentions with E-Satisfaction as Mediator: A Study on Gen Y.†VINE Journal of Information and Knowledge Management Systems 48, no. 3 (August 13, 2018): 427–447.
Ulum, Fahrul, M Ridwan Basalamah, and Eka Farida. “The Effect of E-Serviceescape in Increasing Customer Loyalty through Customer Satisfaction and Trust as Intervening Variables on Tokopedia Users in Malang.†Budapest International Research and Critics Institute-Journal (BIRCI-Journal) 5, no. 3 (2022): 22533–22544. https://doi.org/10.33258/birci.v5i3.6266.
Zhu, Bing, Suwanna Kowatthanakul, and Punnaluck Satanasavapak. “Generation Y Consumer Online Repurchase Intention in Bangkok: Based on Stimulus-Organism-Response (SOR) Model.†International Journal of Retail and Distribution Management 48, no. 1 (January 14, 2020): 53–69.
Published
2023-12-08
How to Cite
WULANDARI, Yulia Tri; HAYADI, Ilsya.
Peran Kepercayaan Dalam Mediasi Hubungan Antara E-Servicescape Dan Repurcase Intention : Aplikasi Halodoc.
REVITALISASI : Jurnal Ilmu Manajemen, [S.l.], v. 12, n. 2, p. 234-244, dec. 2023.
ISSN 2657-1684.
Available at: <https://ejournal.uniska-kediri.ac.id/index.php/Revitalisasi/article/view/4536>. Date accessed: 21 dec. 2024.
doi: https://doi.org/10.32503/revitalisasi.v12i2.4536.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License
