Interface Quality, Perceived Enjoyment, dan Perceived Trust terhadap Niat Pembelian Menggunakan Aplikasi E-commerce Lazada
Abstract
In the era of globalization and ever-developing information technology, online shopping through e-commerce has become one of the main choices for consumers throughout the world. Lazada is an e-commerce platform in Indonesia which has become the main e-commerce for shopping and selling products online in the Southeast Asia region since 2012. This research aims to examine the influence of interface quality, perceived enjoyment, and perceived trust on purchase intentions using Lazada e-commerce application. The data used is primary data. This research is included in quantitative research with a purposive sampling technique. The population of this study were Lazada users and the research respondents used were 258 respondents. This research uses SEM-PLS version 4.0. The results of this research show that interface quality has a positive but not significant effect on purchase intention. Then perceived enjoyment and perceived trust have a significant positive effect on purchase intention.
References
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Kumar, Deepak S., Keyoor Purani, and Shyam A. Viswanathan. 2018. Influences of Appscape on Mobile App Adoption and m-Loyalty. Journal of Retailing and Consumer Services 45, no. August: 13241. https://doi.org/10.1016/j.jretconser.2018.08.012.
Larasetiati, Mei, and Hapzi Ali. 2019. Model of Consumer Trust: Analysis of Perceived Usefulness and toward Repurchase Intention in Online Travel Agent.” Journal of Economics and Finance 3, no. 8: 350–57. https://doi.org/10.21276/sjef.2019.3.8.5.
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Ozturk, Ahmet Bulent, Khaldoon Nusair, Fevzi Okumus, and Nan Hua. 2016. The Role of Utilitarian and Hedonic Values on Users Continued Usage Intention in a Mobile Hotel Booking Environment. International Journal of Hospitality Management 57: 10615. https://doi.org/10.1016/j.ijhm.2016.06.007.
Pappas, Ilias O. 2018. User Experience in Personalized Online Shopping: A Fuzzy-Set Analysis. European Journal of Marketing 52, no. 78: 16791703. https://doi.org/10.1108/EJM-10-2017-0707.
Patel, Vipul, Kallol Das, Ravi Chatterjee, and Yupal Shukla. 2020. Does the Interface Quality of Mobile Shopping Apps Affect Purchase Intention? An Empirical Study. Australasian Marketing Journal 28, no. 4: 300309. https://doi.org/10.1016/j.ausmj.2020.08.004.
Rafqi Ilhamalimy, Ridho, and Hapzi Ali. 2021. Model Perceived Risk and Trust: E-Wom and Purchase Intention (the Role of Trust Mediating in Online Shopping in Shopee Indonesia). Dinasti International Journal of Digital Business Management 2, no. 2: 20421. https://doi.org/10.31933/dijdbm.v2i2.651.
Saputra, Farhan, Nurul Khaira, and Raihan Saputra. 2023. Pengaruh User Interface Dan Variasi Produk Terhadap Minat Beli Konsumen (Studi Literature). Jurnal Komunikasi Dan Ilmu Sosial 1, no. 1: 1825. https://doi.org/10.38035/jkis.v1i1.115.
Schiffma and Kanuk. 2007. Prilaku Konsumen Edisi Kedua. Jakarta: PT. Indexs Granmedia.
Schiffman, Leon.G and Kanuk,Leslie Lazar. 2004. Consumer Behavior. United States of America: Pearson Prentice Hall.
Shi, Xinping, and Ziqi Liao. 2017. Online Consumer Review and Group-Buying Participation: The Mediating Effects of Consumer Beliefs. Telematics and Informatics 34, no. 5: 60517. https://doi.org/10.1016/j.tele.2016.12.001.
So, Kevin Kam Fung, Hyunsu Kim, and Haemoon Oh. 2021. What Makes Airbnb Experiences Enjoyable? The Effects of Environmental Stimuli on Perceived Enjoyment and Repurchase Intention. Journal of Travel Research 60, no. 5: 101838. https://doi.org/10.1177/0047287520921241.
To, Anh Tho, and Thi Hong Minh Trinh. 2021. Understanding Behavioral Intention to Use Mobile Wallets in Vietnam: Extending the Tam Model with Trust and Enjoyment. Cogent Business and Management 8, no. 1. https://doi.org/10.1080/23311975.2021.1891661.
Tukino, Tukino, Preatmi Nurastuti, Nani Hartati, Nining Yuningsih, and Muhamad Sudharsono. 2021. Kualitas Antarmuka Terhadap Minat Beli: Dimediasi Kepercayaan Konsumen Pada Aplikasi Belanja Online. EKOMABIS: Jurnal Ekonomi Manajemen Bisnis 2, no. 02: 17990. https://doi.org/10.37366/ekomabis.v2i02.203.
Venkatesh, V., J.Y.L. Thong, and X. Xu. 2015. 350mW G-Band Medium Power Amplifier Fabricated through a New Method of 3D-Copper Additive Manufacturing. 2015 IEEE MTT-S International Microwave Symposium, IMS 2015 36, no. 1: 15778. https://doi.org/10.1109/MWSYM.2015.7167037.
Watulingas, Eldad Baltaszar. 2020. The Influence of User Interface, User Experiance and Digital Marketing Toward Purchase Intention (Study in Sejasa.Com). International Humanities and Applied Science Journal 3, no. 2: 3539. https://doi.org/10.22441/ihasj.2020.v3i2.05.
Wong, Wai Han, and Wing Ying Mo. 2019. A Study of Consumer Intention of Mobile Payment in Hong Kong, Based on Perceived Risk, Perceived Trust, Perceived Security and Technological Acceptance Model. Journal of Advanced Management Science 7, no. 2: 3338. https://doi.org/10.18178/joams.7.2.33-38.
Xu, Yan, Zhong Chen, Michael Yao Ping Peng, and Muhammad Khalid Anser. 2020. Enhancing Consumer Online Purchase Intention Through Gamification in China: Perspective of Cognitive Evaluation Theory. Frontiers in Psychology 11, no. November: 113. https://doi.org/10.3389/fpsyg.2020.581200.
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
Al-Qeisi, Kholoud, Charles Dennis, Ahmed Hegazy, and Muneer Abbad. 2015. How Viable Is the UTAUT Model in a Non-Western Context? International Business Research 8, no. 2: 20419. https://doi.org/10.5539/ibr.v8n2p204.
Aladwani, Adel M., and Prashant C. Palvia. 2002. Developing and Validating an Instrument for Measuring User-Perceived Web Quality. Information and Management 39, no. 6: 46776. https://doi.org/10.1016/S0378-7206(01)00113-6.
Amanah, Dita, and Dedy Ansari Harahap. 2020. Visual Appael Model for Consumer Online Impulsive Purchases in Indonesia. International Journal of Scientific & Technology Research 9, no. 6: 38897. www.ijstr.org.
Annisa, Aulia Nur, Lusi Suwandari, and Pramono Hari Adi. 2019. Analisis Pengaruh Customer Experience, User Experience, Dan Hambatan Berpindah Terhadap Minat Beli Ulang (Studi Pada Konsumen Go-Jek Di Kota Purwokerto). Sustainable Competitive Advantage-9 (Sca-9) 9, no. 1: 36172.
Badan Pusat Statistik (BPS) Republik Indonesia. (2023). Statistik Telekomunikasi Indonesia 2022.https://www.bps.go.id/publication/2023/08/31/131385d0253c6aae7c7a59fa/statistik-telekomunikasi-indonesia-2022.html. (diakses pada tanggal 1 Oktober 2023).
Bai, Billy, Rob Law, and Ivan Wen. 2008. The Impact of Website Quality on Customer Satisfaction and Purchase Intentions: Evidence from Chinese Online Visitors. International Journal of Hospitality Management 27, no. 3: 391402. https://doi.org/10.1016/j.ijhm.2007.10.008.
Chen, Jun, and Sally Dibb. 2010. Consumer Trust in the Online Retail Context: Exploring the Antecedents and Consequences. Psychology & Marketing 30, no. 6: 46169. https://doi.org/10.1002/mar.
Chen, Yi Mu, Tsuen Ho Hsu, and Yu Jou Lu. 2018. Impact of Flow on Mobile Shopping Intention. Journal of Retailing and Consumer Services 41, no. March: 28187. https://doi.org/10.1016/j.jretconser.2017.04.004.
Chin, Wynne W. 1998. Issues and Opinion on Structural Equation Modeling. MIS Quarterly: Management Information Systems 22, no. 1.
Choi, Boreum, and Inseong Lee. 2017. Trust in Open versus Closed Social Media: The Relative Influence of User- and Marketer-Generated Content in Social Network Services on Customer Trust. Telematics and Informatics 34, no. 5: 55059. https://doi.org/10.1016/j.tele.2016.11.005.
Databoks. (2023). 5 E-commerce dengan Pengunjung Terbanyak Kuartal I 2023. https://databoks.katadata.co.id/datapublish/2023/05/03/5-e-commerce-dengan-pengunjung-terbanyak-kuartal-i-2023. (diakses pada tanggal 16 Oktober 2023).
Fuentes, Christian, Kristina Bäckström, and Anette Svingstedt. 2017. Smartphones and the Reconfiguration of Retailscapes: Stores, Shopping, and Digitalization. Journal of Retailing and Consumer Services 39, no. September 2016: 27078. https://doi.org/10.1016/j.jretconser.2017.08.006.
Gefen, David, Izak Benbasat, and Paul A. Pavlou. 2008. A Research Agenda for Trust in Online Environments. Journal of Management Information Systems 24, no. 4: 27586. https://doi.org/10.2753/MIS0742-1222240411.
Gefen, David, Elena Karahanna, and Detmar Straub. 2003. Trust and TAM in Online Shopping: An Integrated Model. Statewide Agricultural Land Use Baseline 2015 1, no. 1: 5190.
Ha, Sejin, and Leslie Stoel. 2009. Consumer E-Shopping Acceptance: Antecedents in a Technology Acceptance Model. Journal of Business Research 62, no. 5: 56571. https://doi.org/10.1016/j.jbusres.2008.06.016.
Hair, Joe F., Christian M. Ringle, and Marko Sarstedt. 2011a. PLS-SEM: Indeed a Silver Bullet. Journal of Marketing Theory and Practice 19, no. 2: 13952. https://doi.org/10.2753/MTP1069-6679190202.
Hair. 2011b. The Use of Partial Least Squares (PLS) to Address Marketing Management Topics. Journal of Marketing Theory and Practice 19, no. 2: 13538. http://ssrn.com/abstract=2228902https://ssrn.com/abstract=2228902.
Hew, Jun Jie, Lai Ying Leong, Garry Wei Han Tan, Voon Hsien Lee, and Keng Boon Ooi. 2018. Mobile Social Tourism Shopping: A Dual-Stage Analysis of a Multi-Mediation Model. Tourism Management 66: 12139. https://doi.org/10.1016/j.tourman.2017.10.005.
Krasonikolakis, Ioannis, Adam Vrechopoulos, Athanasia Pouloudi, and Sergios Dimitriadis. 2018. Store Layout Effects on Consumer Behavior in 3D Online Stores. European Journal of Marketing 52, no. 56: 122356. https://doi.org/10.1108/EJM-03-2015-0183.
Kumar, Deepak S., Keyoor Purani, and Shyam A. Viswanathan. 2018. Influences of Appscape on Mobile App Adoption and m-Loyalty. Journal of Retailing and Consumer Services 45, no. August: 13241. https://doi.org/10.1016/j.jretconser.2018.08.012.
Larasetiati, Mei, and Hapzi Ali. 2019. Model of Consumer Trust: Analysis of Perceived Usefulness and toward Repurchase Intention in Online Travel Agent.” Journal of Economics and Finance 3, no. 8: 350–57. https://doi.org/10.21276/sjef.2019.3.8.5.
Lăzăroiu, George, Octav Neguriţă, Iulia Grecu, Gheorghe Grecu, and Paula Cornelia Mitran. 2020. “Consumers Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions. Frontiers in Psychology 11, no. May: 17. https://doi.org/10.3389/fpsyg.2020.00890.
Lin, Ching-Yi, Jen-Yin Yeh, and Yi-Ting Yu. 2016. The Influence of Privacy Calculus, User Interface Quality and Perceived Value on Mobile Shopping. Journal of Economics, Business and Management 4, no. 10: 56772. https://doi.org/10.18178/joebm.2016.4.10.453.
Norhermaya, Yashinta Asteria. 2016. Analisis Pengaruh Kepuasan Pelanggan Terhadap Kepercayaan Dan Loyalitas Pelanggan Untuk Meningkatkan Minat Beli Ulang (Studi Pada Online Store Lazada.Co.Id). Diponegoro Journal of Management 5, no. 3: 113.
Ozturk, Ahmet Bulent, Khaldoon Nusair, Fevzi Okumus, and Nan Hua. 2016. The Role of Utilitarian and Hedonic Values on Users Continued Usage Intention in a Mobile Hotel Booking Environment. International Journal of Hospitality Management 57: 10615. https://doi.org/10.1016/j.ijhm.2016.06.007.
Pappas, Ilias O. 2018. User Experience in Personalized Online Shopping: A Fuzzy-Set Analysis. European Journal of Marketing 52, no. 78: 16791703. https://doi.org/10.1108/EJM-10-2017-0707.
Patel, Vipul, Kallol Das, Ravi Chatterjee, and Yupal Shukla. 2020. Does the Interface Quality of Mobile Shopping Apps Affect Purchase Intention? An Empirical Study. Australasian Marketing Journal 28, no. 4: 300309. https://doi.org/10.1016/j.ausmj.2020.08.004.
Rafqi Ilhamalimy, Ridho, and Hapzi Ali. 2021. Model Perceived Risk and Trust: E-Wom and Purchase Intention (the Role of Trust Mediating in Online Shopping in Shopee Indonesia). Dinasti International Journal of Digital Business Management 2, no. 2: 20421. https://doi.org/10.31933/dijdbm.v2i2.651.
Saputra, Farhan, Nurul Khaira, and Raihan Saputra. 2023. Pengaruh User Interface Dan Variasi Produk Terhadap Minat Beli Konsumen (Studi Literature). Jurnal Komunikasi Dan Ilmu Sosial 1, no. 1: 1825. https://doi.org/10.38035/jkis.v1i1.115.
Schiffma and Kanuk. 2007. Prilaku Konsumen Edisi Kedua. Jakarta: PT. Indexs Granmedia.
Schiffman, Leon.G and Kanuk,Leslie Lazar. 2004. Consumer Behavior. United States of America: Pearson Prentice Hall.
Shi, Xinping, and Ziqi Liao. 2017. Online Consumer Review and Group-Buying Participation: The Mediating Effects of Consumer Beliefs. Telematics and Informatics 34, no. 5: 60517. https://doi.org/10.1016/j.tele.2016.12.001.
So, Kevin Kam Fung, Hyunsu Kim, and Haemoon Oh. 2021. What Makes Airbnb Experiences Enjoyable? The Effects of Environmental Stimuli on Perceived Enjoyment and Repurchase Intention. Journal of Travel Research 60, no. 5: 101838. https://doi.org/10.1177/0047287520921241.
To, Anh Tho, and Thi Hong Minh Trinh. 2021. Understanding Behavioral Intention to Use Mobile Wallets in Vietnam: Extending the Tam Model with Trust and Enjoyment. Cogent Business and Management 8, no. 1. https://doi.org/10.1080/23311975.2021.1891661.
Tukino, Tukino, Preatmi Nurastuti, Nani Hartati, Nining Yuningsih, and Muhamad Sudharsono. 2021. Kualitas Antarmuka Terhadap Minat Beli: Dimediasi Kepercayaan Konsumen Pada Aplikasi Belanja Online. EKOMABIS: Jurnal Ekonomi Manajemen Bisnis 2, no. 02: 17990. https://doi.org/10.37366/ekomabis.v2i02.203.
Venkatesh, V., J.Y.L. Thong, and X. Xu. 2015. 350mW G-Band Medium Power Amplifier Fabricated through a New Method of 3D-Copper Additive Manufacturing. 2015 IEEE MTT-S International Microwave Symposium, IMS 2015 36, no. 1: 15778. https://doi.org/10.1109/MWSYM.2015.7167037.
Watulingas, Eldad Baltaszar. 2020. The Influence of User Interface, User Experiance and Digital Marketing Toward Purchase Intention (Study in Sejasa.Com). International Humanities and Applied Science Journal 3, no. 2: 3539. https://doi.org/10.22441/ihasj.2020.v3i2.05.
Wong, Wai Han, and Wing Ying Mo. 2019. A Study of Consumer Intention of Mobile Payment in Hong Kong, Based on Perceived Risk, Perceived Trust, Perceived Security and Technological Acceptance Model. Journal of Advanced Management Science 7, no. 2: 3338. https://doi.org/10.18178/joams.7.2.33-38.
Xu, Yan, Zhong Chen, Michael Yao Ping Peng, and Muhammad Khalid Anser. 2020. Enhancing Consumer Online Purchase Intention Through Gamification in China: Perspective of Cognitive Evaluation Theory. Frontiers in Psychology 11, no. November: 113. https://doi.org/10.3389/fpsyg.2020.581200.
Published
2023-12-08
How to Cite
MARHAENI, Trecya Diyah Citra; HAYU, Rina Suthia.
Interface Quality, Perceived Enjoyment, dan Perceived Trust terhadap Niat Pembelian Menggunakan Aplikasi E-commerce Lazada.
REVITALISASI : Jurnal Ilmu Manajemen, [S.l.], v. 12, n. 2, p. 264-274, dec. 2023.
ISSN 2657-1684.
Available at: <https://ejournal.uniska-kediri.ac.id/index.php/Revitalisasi/article/view/4512>. Date accessed: 03 may 2024.
doi: https://doi.org/10.32503/revitalisasi.v12i2.4512.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License
