Analisis Faktor-faktor yang Mempengaruhi Repurchase Intention pada Minuman Boba di Kalangan Generasi Z Kota Batam
Abstract
This study aims to explore the factors that influence repurchase intention of boba drinks among generation Z in Batam City. By carrying out this research, it helps boba business entrepreneurs to understand which factor influences consumers to keep repurchase the boba drinks. The number of samples is 453 respondents with using purposive sampling method. The collected research data will be analyzed using Partial Least Squares with Structural Equation Modeling techniques. Based on the results of the analysis applied, it is proven that product quality, service quality, brand image, store atmosphere, and price have a significant positive effect on customer satisfaction and consumer satisfaction has a significant positive effect on repurchase intention.
References
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Babu, D., & A.P, G. (2022). Impact of Brand Parity on Brand Related Factors Customer Satisfaction Repurchase Intention Continuum: An Empirical Study on Deodorant Brands. Academy of Marketing Studies Journal, 26(1). https://doi.org/10.1080/1528008X.2020.1818667
Christiarini, R., & Lee, H. G. (2021). Analysis of Service Quality, Food Quality, Atmosphere Against Revisit Intention and Positive Word of Mouth at Casual Dining Restaurant in Batam City. ECo-Buss, 4(2). https://doi.org/10.32877/eb.v4i2.274
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Elgarhy, S. D., & Mohamed, L. M. (2022). The Influences of Services Marketing Mix (7ps) on Loyalty, Intentions, and Profitability in the Egyptian Travel Agencies: The Mediating Role of Customer Satisfaction. Journal of Quality Assurance in Hospitality and Tourism. https://doi.org/10.1080/1528008X.2022.2080148
Firmansyah, A. (2020). Pengaruh Produk, Harga dan Lokasi, Kepuasan Konsumen serta Niat Pembelian Ulang pada Produk Gadai Emas IB Barokah di Bank Jatim Cabang Sayariah Surabaya. Ekonika : Jurnal Ekonomi Universitas Kadiri, 5(2), 182. https://doi.org/10.30737/ekonika.v5i2.1086
Gunawan, A., Yunikewaty, & Meitiana3. (2023). Pengaruh Kualitas Pelayanan terhadap Niat Beli Ulang Melalui Kepuasan pada Swalayan KPD di Palangka Raya. Media Bina Ilmiah, 17(6).
Handayani, D. K., & Zuraida, L. (2021). Peran Mediasi Kepuasan Konsumen pada Determinan Keputusan Pembelian Ulang Wedang Uwuh Halal. Jurnal Kajian Bisnis , 29(1). https://doi.org/10.32477/jkb.v29i1.236
Hariyanto, O. I. B., & Meilita, M. (2022). Analisis Faktor-Faktor yang Mempengaruhi Niat Membeli Kembali Terhadap Minuman Bubble Milk Tea Di Kota Batam. Journal of Business Management Education |, 7(1), 31–40. https://doi.org/10.17509/jbme.v7i1.44138
Harmen, E. L., Semiarty, R., & Lita, R. P. (2020). Model Keterkaitan Persepsi Nilai, Citra Merek, Kepuasan dan Loyalitas Pelanggan Rumah Sakit. Journal Manajemen Dan Kewirausahaan, 8(2). https://doi.org/10.26905/jmdk.v8i2.5094
Hasan, G., & Stefanie. (2023). The Effect Of Service Quality, Perceived Value, Brand Image, Price Fairness And Trust On Brand Loyalty In Boba Drinks In Batam City. Management Studies and Entrepreneurship Journal, 4(2), 657–672. https://doi.org/10.37385/msej.v4i2.1444
Iswara, C., & Rahadi, R. A. (2021). Consumer Preferences and Pricing Model on Bubble Tea Purchase in Bandung, Indonesia. Advanced International Journal of Business, Entrepreneurship and SMEs, 3(7), 111–119. https://doi.org/10.35631/aijbes.37009
Jamshidi, D., & Rousta, A. (2021). Brand Commitment Role in the Relationship between Brand Loyalty and Brand Satisfaction: Phone Industry in Malaysia. Journal of Promotion Management, 27(1), 151–176. https://doi.org/10.1080/10496491.2020.1809596
Javed, S., Rashidin, M. S., Zhu, M., Xu, Z., Jian, W., & Zuo, S. (2021). Combined Effects of Drivers and Impact of Customer Satisfaction on Brand Loyalty: The Contingent Effect of Social Trust. SAGE Open, 11(1). https://doi.org/10.1177/21582440211003566
Khanza, M., & Tjahjaningsih, E. (2022). Pengaruh Citra Merek dan Gaya Hidup terhadap Kepuasan dan Dampaknya pada Niat Beli Ulang Energy Drink Merek Hemaviton di Semarang. Syntax Literate: Jurnal Ilmiah Indonesia, 7(1). https://doi.org/10.36418/syntax-literate.v7i1.6225
Khoo, K. L. (2022). A Study of Service Quality, Corporate Image, Customer Satisfaction, Revisit Intention and Word-of-Mouth: Evidence from the KTV Industry. PSU Research Review, 6(2), 105–119. https://doi.org/10.1108/PRR-08-2019-0029
Nugraha, R., & Dharmawan Wiguna, L. (2021). The Influence of Product Quality, Perceived Value, Price fairness, EWOM, and Satisfaction towards Repurchase Intention at Xing Fu Tang. JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi), 07(01). https://doi.org/10.34203/jimfe.v7i1.3156
Rahayu, E. (2020). Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen T-Mart Express Indonesia. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 3(1), 1–10. https://doi.org/10.36407/jmsab.v3i1.114
Retno Intan, D., Nadia Syafrilia Gurning, R., & Nurjannah Ginting, L. (2021). Effect of Store Atmosphere on Consumer Satisfaction and Loyalty. Jurnal Pertanian Agros, 23(1).
Saputri, I. A., & Tjahjaningsih, E. (2022). Pengaruh Citra Merek, Kualitas Produk terhadap Kepuasan Konsumen Serta Dampaknya Terhadap Niat Beli Ulang. SEIKO : Journal of Management & Business, 4(3), 18–26. https://doi.org/10.37531/sejaman.vxix.357
Saraswati, K. D., Sanjaya, P. K. A., & Trarintya, M. A. P. (2021). Pengaruh Variasi Produk Dan Store Atmosphere Terhadap Repurchase Intention. Widya Amrita: Jurnal Manajemen, Kewirausahaan Dan Pariwisata , 1(2). https://doi.org/10.32795/widyaamrita.v1i2.1283
Soebandhi, S., Wahid, A., & Darmawanti, I. (2020). Service Quality and Store Atmosphere on Customer Satisfaction and Repurchase Intention. BISMA (Bisnis Dan Manajemen), 13(1), 26. https://doi.org/10.26740/bisma.v13n1.p26-37
Zulkarnain, R., Taufik, H., & David Ramdansyah, A. (2020). Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Loyalitas Nasabah dengan Kepuasan Nasabah sebagai Variabel Intervening (Studi Kasus Pada PT Bank Syariah Mu’amalah Cilegon). Jurnal Manajemen Dan Bisnis Kreatif Prodi Kewirausahaan, 2(1). https://doi.org/10.47080/10.47080/vol1no02/jumanis
Babu, D., & A.P, G. (2022). Impact of Brand Parity on Brand Related Factors Customer Satisfaction Repurchase Intention Continuum: An Empirical Study on Deodorant Brands. Academy of Marketing Studies Journal, 26(1). https://doi.org/10.1080/1528008X.2020.1818667
Christiarini, R., & Lee, H. G. (2021). Analysis of Service Quality, Food Quality, Atmosphere Against Revisit Intention and Positive Word of Mouth at Casual Dining Restaurant in Batam City. ECo-Buss, 4(2). https://doi.org/10.32877/eb.v4i2.274
Databoks. (2022). https://databoks.katadata.co.id/datapublish/2022/10/17/seberapa-sering-konsumen-minum-boba-es-kopi-dan-es-teh-kekinian
Dhisasmito, P. P., & Kumar, S. (2020). Understanding Customer Loyalty in the Coffee Shop Industry (A survey in Jakarta, Indonesia). British Food Journal, 122(7), 2253–2271. https://doi.org/10.1108/BFJ-10-2019-0763
Elgarhy, S. D., & Mohamed, L. M. (2022). The Influences of Services Marketing Mix (7ps) on Loyalty, Intentions, and Profitability in the Egyptian Travel Agencies: The Mediating Role of Customer Satisfaction. Journal of Quality Assurance in Hospitality and Tourism. https://doi.org/10.1080/1528008X.2022.2080148
Firmansyah, A. (2020). Pengaruh Produk, Harga dan Lokasi, Kepuasan Konsumen serta Niat Pembelian Ulang pada Produk Gadai Emas IB Barokah di Bank Jatim Cabang Sayariah Surabaya. Ekonika : Jurnal Ekonomi Universitas Kadiri, 5(2), 182. https://doi.org/10.30737/ekonika.v5i2.1086
Gunawan, A., Yunikewaty, & Meitiana3. (2023). Pengaruh Kualitas Pelayanan terhadap Niat Beli Ulang Melalui Kepuasan pada Swalayan KPD di Palangka Raya. Media Bina Ilmiah, 17(6).
Handayani, D. K., & Zuraida, L. (2021). Peran Mediasi Kepuasan Konsumen pada Determinan Keputusan Pembelian Ulang Wedang Uwuh Halal. Jurnal Kajian Bisnis , 29(1). https://doi.org/10.32477/jkb.v29i1.236
Hariyanto, O. I. B., & Meilita, M. (2022). Analisis Faktor-Faktor yang Mempengaruhi Niat Membeli Kembali Terhadap Minuman Bubble Milk Tea Di Kota Batam. Journal of Business Management Education |, 7(1), 31–40. https://doi.org/10.17509/jbme.v7i1.44138
Harmen, E. L., Semiarty, R., & Lita, R. P. (2020). Model Keterkaitan Persepsi Nilai, Citra Merek, Kepuasan dan Loyalitas Pelanggan Rumah Sakit. Journal Manajemen Dan Kewirausahaan, 8(2). https://doi.org/10.26905/jmdk.v8i2.5094
Hasan, G., & Stefanie. (2023). The Effect Of Service Quality, Perceived Value, Brand Image, Price Fairness And Trust On Brand Loyalty In Boba Drinks In Batam City. Management Studies and Entrepreneurship Journal, 4(2), 657–672. https://doi.org/10.37385/msej.v4i2.1444
Iswara, C., & Rahadi, R. A. (2021). Consumer Preferences and Pricing Model on Bubble Tea Purchase in Bandung, Indonesia. Advanced International Journal of Business, Entrepreneurship and SMEs, 3(7), 111–119. https://doi.org/10.35631/aijbes.37009
Jamshidi, D., & Rousta, A. (2021). Brand Commitment Role in the Relationship between Brand Loyalty and Brand Satisfaction: Phone Industry in Malaysia. Journal of Promotion Management, 27(1), 151–176. https://doi.org/10.1080/10496491.2020.1809596
Javed, S., Rashidin, M. S., Zhu, M., Xu, Z., Jian, W., & Zuo, S. (2021). Combined Effects of Drivers and Impact of Customer Satisfaction on Brand Loyalty: The Contingent Effect of Social Trust. SAGE Open, 11(1). https://doi.org/10.1177/21582440211003566
Khanza, M., & Tjahjaningsih, E. (2022). Pengaruh Citra Merek dan Gaya Hidup terhadap Kepuasan dan Dampaknya pada Niat Beli Ulang Energy Drink Merek Hemaviton di Semarang. Syntax Literate: Jurnal Ilmiah Indonesia, 7(1). https://doi.org/10.36418/syntax-literate.v7i1.6225
Khoo, K. L. (2022). A Study of Service Quality, Corporate Image, Customer Satisfaction, Revisit Intention and Word-of-Mouth: Evidence from the KTV Industry. PSU Research Review, 6(2), 105–119. https://doi.org/10.1108/PRR-08-2019-0029
Nugraha, R., & Dharmawan Wiguna, L. (2021). The Influence of Product Quality, Perceived Value, Price fairness, EWOM, and Satisfaction towards Repurchase Intention at Xing Fu Tang. JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi), 07(01). https://doi.org/10.34203/jimfe.v7i1.3156
Rahayu, E. (2020). Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen T-Mart Express Indonesia. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 3(1), 1–10. https://doi.org/10.36407/jmsab.v3i1.114
Retno Intan, D., Nadia Syafrilia Gurning, R., & Nurjannah Ginting, L. (2021). Effect of Store Atmosphere on Consumer Satisfaction and Loyalty. Jurnal Pertanian Agros, 23(1).
Saputri, I. A., & Tjahjaningsih, E. (2022). Pengaruh Citra Merek, Kualitas Produk terhadap Kepuasan Konsumen Serta Dampaknya Terhadap Niat Beli Ulang. SEIKO : Journal of Management & Business, 4(3), 18–26. https://doi.org/10.37531/sejaman.vxix.357
Saraswati, K. D., Sanjaya, P. K. A., & Trarintya, M. A. P. (2021). Pengaruh Variasi Produk Dan Store Atmosphere Terhadap Repurchase Intention. Widya Amrita: Jurnal Manajemen, Kewirausahaan Dan Pariwisata , 1(2). https://doi.org/10.32795/widyaamrita.v1i2.1283
Soebandhi, S., Wahid, A., & Darmawanti, I. (2020). Service Quality and Store Atmosphere on Customer Satisfaction and Repurchase Intention. BISMA (Bisnis Dan Manajemen), 13(1), 26. https://doi.org/10.26740/bisma.v13n1.p26-37
Zulkarnain, R., Taufik, H., & David Ramdansyah, A. (2020). Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Loyalitas Nasabah dengan Kepuasan Nasabah sebagai Variabel Intervening (Studi Kasus Pada PT Bank Syariah Mu’amalah Cilegon). Jurnal Manajemen Dan Bisnis Kreatif Prodi Kewirausahaan, 2(1). https://doi.org/10.47080/10.47080/vol1no02/jumanis
Published
2023-12-08
How to Cite
NURJANAH, Listia; ADELINE, Adeline.
Analisis Faktor-faktor yang Mempengaruhi Repurchase Intention pada Minuman Boba di Kalangan Generasi Z Kota Batam.
REVITALISASI : Jurnal Ilmu Manajemen, [S.l.], v. 12, n. 2, p. 227-233, dec. 2023.
ISSN 2657-1684.
Available at: <https://ejournal.uniska-kediri.ac.id/index.php/Revitalisasi/article/view/4451>. Date accessed: 03 may 2024.
doi: https://doi.org/10.32503/revitalisasi.v12i2.4451.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
This work is licensed under a Creative Commons Attribution 4.0 International License
