@article{JCM,
	author = {Ayuk Triana and Ustadus Sholihin and Nurali Zamzam},
	title = { Pengaruh Promosi, Kualitas Pelayanan Dan Store Atmosphere Terhadap Impluse Buying di Alfamart Sersan KKO Harun Kediri},
	journal = {Jurnal Cendekia Manajemen (JCM)},
	volume = {3},
	number = {1},
	year = {2025},
	keywords = {},
	abstract = {Abstract 
The aim of this research at Alfamart Sersan Kko Harun Kediri is to analyze and validate the hypothesis concerning the influence of promotion, service quality, and store atmosphere on impulse buying. This study employs incidental sampling within a descriptive quantitative framework. The population includes all unknown customers of Alfamart Sersan Kko Harun Kediri, with a sample size of 180 respondents determined using the Hair formula, applicable to an infinite or unspecified population. Data processing was conducted using SPSS version 25, which facilitated instrument testing, classical assumption testing, and hypothesis testing through multiple linear regression, along with partial and simultaneous significance tests, and RÂ² analysis. The findings indicate that promotion has a significant effect on impulse buying, with a significance value of 0.000 < 0.05. Similarly, service quality significantly influences impulse buying, also with a value of 0.000 (p < 0.05). Furthermore, store atmosphere significantly affects impulse buying, indicated by a significance result of 0.020 < 0.05. Collectively, promotion, service quality, and store atmosphere have a significant impact on impulse buying, supported by a simultaneous significance test value of 0.000<0.05).
 
Keywords: Promotion, Service Quality, Store Atmosphere, Impulse Buying
 
Abstrak
Tujuan penelitian di Alfamart Sersan Kko Harun Kediri ini adalah untuk menganalisis dan membuktikan hipotesis mengenai pengaruh promosi, kualitas pelayanan, dan suasana toko terhadap pembelian impulsif. Penelitian ini menggunakan metode sampling insidental dalam pendekatan kuantitatif deskriptif. Populasi penelitian terdiri dari seluruh pembeli di Alfamart tersebut, dengan sampel sebanyak 180 responden yang diambil menggunakan rumus Hair, yang cocok untuk populasi yang tidak terhingga atau tidak diketahui. Pengolahan data dilakukan dengan SPSS versi 25, yang mencakup uji instrumen, uji asumsi klasik, serta analisis regresi linier berganda, termasuk uji signifikan parsial dan simultan, serta uji RÂ². Hasil penelitian menunjukkan bahwa promosi berpengaruh signifikan terhadap pembelian impulsif dengan nilai signifikansi 0.000 < 0.05. Selain itu, kualitas pelayanan juga berpengaruh signifikan terhadap pembelian impulsif dengan nilai signifikansi 0.000 < 0.05. Suasana toko pun menunjukkan pengaruh signifikan terhadap pembelian impulsif dengan nilai signifikansi 0.020 < 0.05. Secara simultan, promosi, kualitas pelayanan, dan suasana toko berpengaruh signifikan terhadap pembelian impulsif dengan nilai signifikansi 0.000 < 0.05. 
Kata kunci: Promosi, Kualitas Pelayanan, Store Atmosphere, Impulse Buying
 },
	pages = {1--11},	doi = {10.32503/jcm.v3i1.6015},
	url = {https://ejournal.uniska-kediri.ac.id/index.php/jcm/article/view/6015}
}