Qastalano, Rezha, Nugroho, Rizky Adhitya, Bahanan, Muhammad, Abrori, Imam, AND Aprilia, Dian. " Impulse Buying di Live Shopping Shopee: Mediasi Emotional Response dari AI Personalization Based Recommendation dan Hedonic Shopping Value" REVITALISASI : Jurnal Ilmu Manajemen [Online], Volume 15 Number 1 (10 June 2026)