Qastalano, R., Nugroho, R., Bahanan, M., Abrori, I., & Aprilia, D. (2026). Impulse Buying di Live Shopping Shopee: Mediasi Emotional Response dari AI Personalization Based Recommendation dan Hedonic Shopping Value. REVITALISASI : Jurnal Ilmu Manajemen, 15(1), 110-119. doi:10.32503/revitalisasi.v15i1.8771