Efendi, Nasrul, 		Lubis, Tya, 		Hutagalung, Apni, AND 		Gultom, Cinta.
" The Role of AI and FoMO in Marketing Transformation in Driving Generation Z Shopping Decisions" <em>JMK (Jurnal Manajemen dan Kewirausahaan)</em> [Online], Volume 10 Number 3 (9 October 2025)